Blog - WebSelf

Info SEO- Search Engine Optimisation

To make a site accessible to search engines, like Google, it must first be put through an SEO indexator. We take care of this step once you register. By referencing your site, we indicate to the different search engines that your site exists. Once registred on WebSelf, you will have a domain name of your choice (www.YourSite.com) and a referral service on the most popular search engines (Google, Yahoo!, Bing). After a couple of weeks, you will be able to find your site on search engines. 

Search engines can take some time to index your site. This period depends in fact on the search engines themselves. It usually takes a minimum of 5 to 10 days.

When we refer your website, we add your website to a list of site to index on search engines. Imagine this list on a worldwide level : each day, hundreds of websurfers add thousands of websites in order to be referenced. So, your website has been added the list in a chronological order and to an unknown position. When your turn will come, a crawler (indoxor robot) will scan your website's content.

Success in your indexation require work, effort and patience. Here are some informations of interest that should help you in this task.

Adding keywords

When you are registred, you can help your SEO by adding keywords to your pages.

To do this, click on the page icon, located on page top of the WebSelf editor, in the toolbar.

Choose one page to edit. The most important page to add keywords to is always your Homepage.

A window will open

Click on the "SEO" tab

In this section, you can add a description and keywords for your page. This description wil be visible under your website name on result page of search engines.

Your content is important

Your domain name, your page name and your keywords are all main elements to get a good SEO. Try to get a relevant domain name for your activity and use closely related words as much as possible. Example : Autodealer.com is precise but when you consider the millions of websites dealing with car dealerships, that name is not specific to your business. Cleveland-Audi-Dealership.com  is much more precise and contains keywords to find your website more accurately
The same rule also applies to your page title. Take your time to add a relevant title when you add a page in your WebSlef website. The field "page title" contains additionnal keywords to help you

Lastly, your website content is useful for crawlers. Each page will be scanned and all the words you use will be noted. The more a word is repeated logically, the more chances you have of having the crawlers consider it a keyword for your website.

How does the ranking work in the results of a search engine ?

Most of search engines display popular websites first.
How does the search engines decide the popularity of a website?

Engines scan the each of the world's websites content very regulary and automatically, in order to find keywords which allows it to answer the users questions.
While scanning a site, they will also check the links contained within the website. The definition of a link is to point to another website or another webpage within the same site.
For search engines, these links are like votes. It means that each link, from another website to yours, is a vote for your website. 
Example : here is a link pointing to the website  www.TrouverUnNom.com
When a search engine scans this page, it sees : the WebSelf help guide website makes a vote for www.TrouverUnNom.com

The popularity of a website is then judged by the number of links (aka votes) pointing to this website.

So, it's logical to say that the more links you have pointing to your website, the more visitors you will have, because they give you a better chance of being ranked higher. 
The more links you have pointing to you, the more your content should be interesting, so the more search engines judge your content as relevant compared to the other websites for your keywords.


Although, the weight of those votes is not equal! A link pointing to your website coming from www.unknownwebsite.com will not count as much as a vote from www.Microsoft.com
It is a reality : no website is equal! The more the website is visited, the more search engines will calculate their vote as important.

The PageRank

The weight of all votes cast form what is called the PageRank. The higher your PageRank is, the more Google and others post your informations first search results related to your keywords. You have access to the PageRank of your page with the Google toolbar for browsers.

Some tips to resume

  • Use keywords in your domain name (www.Cleveland-auto--audi-dealership.com). A relevant name will help to emphasis your subjet and the terms are keywords for Google and the others.
  • Without exaggeration, use the most important words to you search often. Repeat them in the titles, pages and texts, without putting the same word in all your phrases !
  • Keep the more text that you can, large title/subtitles/paragraphs; it is a good trick to get more text content and generally appreciate by readers.
  • Make sure you have good spelling, search engines do not understand "cor" is "car" if badly written and there are not many people doing research for cor in Google.
  • The external links will also help you get discovered.
  • Do not leave your website to die! It's not because your website seems to done now that it will be tomorrow! Continue to learn about your subject and when you find an interesting idea, do not keep it to yourself, create a new page on your website! Make sure the content is still interesting, update your blog with new articles, etc!
  • Use Google AdWords for paid advertisment ! Like it or not, when there is money involved, it tends to work faster!
  • And the most important, links to your website will also help you to be known. The weight of those votes is very important!

 Google AdWords

When you search in Google, you can see the advertisements that appear in the top right of the screen.

According to some studies, people click in the natural results as much as the ads (in red). 
With these, you can now appear on the first page of results very fast, but of course there is a fee. 

A keyword can cost anywhere between $0.01 and $1+ the click. It really depends on the competition, Google will suggest you a price to maximise your budget. The more business that want to pay for a keyword, the more the bids go up and the price is high. 

In English, some keywords can cost up to $50 per click! (the word insurrance for example)

Fortunetly, a keywords is not necessarily a single word. The keyword "florist" cost much more than the "florist in Michigan". Grouped keywords are more precise, thus maximising your investment will relevant search results only. You will then be certain that if someone clicks on your link and that this click is billed to you, he is more likely to be really interested, because he wanted a florist in Michigan.

You can also choose a daily budget and the region to target for your advertisement campaign. 
It's pretty simple to set up, just follows the steps proposed when you register. 
Increase traffic to your website with Google Adwords