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Hey, psst! Need a little tip or advice?

Advices for your web design and marketingFlyte.biz published a list of little tips and tricks on web design and web marketing we judge relevant to our customers and we decided to repost it for you. Feel free to take note! 

Web Design Tips

  • To increase contact form conversion rates keep the number of fields to 5 or less.
  • Good web design is not just about pretty pictures. It’s also about having a user-centric philosophy.
  • When designing a web site give priority to the website user’s needs.
  • Before designing a web site, clearly define the objectives of your company and your user.
  • Before the design process begins, create wireframes to help define the overall structure of the website.
  • Hire a professional web copywriter to write your website content.
  • Include a site search on your website.
  • Limit primary navigation categories to eight.
  • Limit the number of fonts to 3.
  • When developing navigation naming, the text should be clear as to where the navigation button is taking you.
  • Each page on your web site should contain a “call-to-action”.
  • No two web users are alike so make sure you offer multiple ways to navigate your web site.
  • Don’t make web users think. The web page should be obvious and self-explanatory.
  • Limit the number of clicks it takes a user to locate the information they are looking for.
  • Keep it simple. This principle should be the primary goal of web site design.
  • Limit the primary color palette to 3 colors.
  • Utilize video on your web site. It’s another great way to deliver content.
  • To avoid overwhelming, confusing and frustrating the user, limit the number of items on your home page.

Web Marketing Tips

  • Visit Google Trends and look at the Hot Trends for the day to come up with blog titles/topics.
  • Check out keywords by region in Google Insights for good terms to use in blog posts targeting local audiences.
  • Think long tail keyword phrases not single keywords.
  • Spend extra time to create compelling titles that grab attention.
  • When using images for content optimize them by using alt text
  • Your audience consists of 3 types of searchers: Navigational, Informational and Transactional; make sure your content serves the correct audience.
  • Place your keywords early in your content and make them prominent, bold,  linked, title, and bulleted.
  • Facebook ads are a cheap way to get information out to a highly targeted audience.
  • Update your Facebook page at least once a day.
  • Posting questions on your Facebook page, especially T/F, Multi Choice, and Agree/ Disagree type questions will get you more engagement.
  • Post links in your Twitter updates; shown to get more Retweets and engagement.
  • Twitter Tip: “Please ReTweet” gets 3x more ReTweet’s than “Please RT “.
  • Post to Facebook and Twitter on Saturdays and Sundays to beat the competition.
  • The least shared type of information on social media are negative messages; stay positive.
  • Repurpose your blog posts for Facebook updates, Twitter updates and YouTube videos.
  • Set up Google Alerts on your brand and keywords for blogposts, articles and status update ideas.
  • Create blogposts that are short, sweet, to the point, and that have a catchy title.
  • Make sure your social media status updates provide your audience with content they want.
  • Keep articles around 500 – 1,000 words.
  • As you think of blogposts, be sure to make a note of them. You’ll be glad you did for a rainy day.
  • When possible, use a photo in your blogposts. They’ll help enhance the content.
  • If you have a local business, don’t forget about local search. Try starting with Google Places
  • It seems simple, but make sure all of your social profiles are 100% filled out. That means a photo, information, and a background (depending on the site).
  • One of the best ways to get an incoming link to your website? Guest blogging. Make sure you have a blogpost ready to go before you make contact.
  • Make sure all of your web efforts are connected; and that they all link back to your website.
  • Do you make PowerPoint presentations? Try uploading them to Slideshare and get some traffic to your website that way.
  • Don’t join every social networking site under the sun. Find out where your audience spends their time and spend yours there, too.
  • One of the toughest (and most important) social media decisions to make is what voice your account will be coming from. The business? The owner? An employee?
  • Remember to always add value. So, always be less “sales-y” and more resourceful.
  • Add your personality to everything you put out there. People like doing business with people.
  • Don’t dilute your message. If you don’t have a lot of time to devote to social media, do one thing and do it well.

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