Here is how Google evaluates the use of keywords in a page:
- How many times a page contains the keywords?
- Do keywords appear in the title?
- Do keywords appear in the URL?
- Do keywords appear in the content?
- Does the content include synonyms of those keywords?
Once evaluated, Google gives the page an overall score. Upon receiving a request (by specific keywords), it determines the most useful page and sends back the search result.
A search result includes three elements:
- A title
- A URL address
- A description
Here is some clarification on the elements and why they key for your success:
Google considers page titles that include keywords, because they are considered relevant, descriptive and related to sector of activity.
For domain names and page titles that include keywords, the chances of been taken into account by Google increase dramatically.
Google favors sites with a relevant description which includes keywords; because it considers them more useful to help visitors to quickly decide if this is what they are looking for.
Note: You can choose the title, URL and description of your pages in the page settings.
Are your pages optimized for success?
Make sure your customers can find your site!