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How to use neuromarketing to win customers

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Neuromarketing, or consumer psychology has recently become a universal phenomenon. The primary goal of neuromarketing is not to sell to your customers, but to your customers' brains. We introduced the topic a few weeks ago and its popularity made us want to push a little further. Today, we will explore the use of neuromarketing when creating your content (for your website, social networks, blog, etc.), your offers and your ads.

When creating your content

Gaining the trust of your customers using neuromarketing should be done using all of the senses: smell, taste, hearing, touch and sight. You understand that with a website, you are limited to the sight so you must ensure that your visual is powerful enough to create sales.

When creating your website, make sure you use keywords and persuasive phrases. But it doesn’t stop there, use images or videos to add value to your website. Keep in mind that human beings remember the visual content more quickly: we will remember 80% of what we have seen and done, 20% of what we read 10% of what we heard.

When creating your offers

Here are three examples of using neuromarketing when creating your offers

  • Comparison: Using comparison, your customers will feel like they are making huge savings. There is evidence that humans will tend to base themselves on the first information received as a comparison when they are having to make a purchase decision. For example, when buying a car, it's easy to make customers believe they are getting a good deal by offering them a huge discount on a car that had been marked overpriced to begin with. Same thing with the release of the iPad in 2010. Steve Job had originally announced that the iPad would cost $ 999 and then said he would offer it for $ 499. People believed they had made the deal of the century when buying it when the ipad was in fact, worth 499$.

  • Customized offers: When you create an offer, think about what your customer wants. Do your customers prefer to have additional savings for their next purchase or a percentage applied directly when they are at the cash register. You may want to create several offers and let customers choose what they prefer. 10% off their next purchase, or $5 discount with a $25 or more purchase?

  • Limited time offers: It is proven that when your product is discounted or even free for a limited time, people tend to become paying customers, especially if they are satisfied with the product / service. A good example is Netflix or Spotify, offering the first month for free, but make sure your conversion rate (free customers to paying customers) is high enough to be worth it!

When creating publicity

In a world where a human sees an average of 4,000 ads each day, yours must be creative and reach your target market

  • Creativity: creativity is very important in the advertising world. Those who usually find the most creative method to promote their products will have more success because “different attracts”.

  • Sense of humor: It is proven: the ads that make you laugh are the ones that you will remember the longest.  Humor is known to be an important factor in purchasing decisions influenced by publicity.

  • Emotions: You have probably seen these ads, the ones that bring tears to your eyes.  Playing with emotions is an effective way to make people remember: for example, drug companies frequently use phrases like "it could happen to you too" or "your child is not safe." Animal shelters use images of malnourished or mistreated animals, which deeply touches potential customers by triggering emotions that incite to purchase.

Neuromarketing is a concept that is much easier to explain than to execute. To "play" with the brain of your customers and convince them that your product is the best on the market, you need to have quality products and provide excellent service. Although there are several compelling means of advertising and offers, you must not deceive your customers to a point where they become angry and turn against you. Remember that a dissatisfied customer is much more likely to talk to his entourage that a satisfied one!

Be smart and use neuromarketing to your advantage!

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