The “right” page
Let’s make this clear: clients coming to your website don’t want to have to look hard for the information they want. If they don’t, they will look elsewhere after a few minutes (or sometimes even less). To prevent that, let’s call in the big guns. The big guns are “calls to action.” But what are those? It’s a pretty simple thing: Every button that leads you to do a specific action or leads you to another page is a call to action. Without knowing it, you might have taken the bait multiple times yourself.
You can always place a call to action at the bottom of relevant pages to contact you, for example. Let’s say that you are a construction company offering free quotes. At the bottom of your portfolio of houses you have built over the years, consider placing a “Get a free quote now.” That button could redirect your client to your contact page.
Can I call you?
If they want to, they should be able to call you, depending on your industry. Let’s say you are a photographer, and someone wants to hire you to take pictures at their wedding. They should be able to ask you a few questions about your fee or how many photos you include in your bundle. Indeed, your website should already have the information they might need. Nevertheless, if you’re a freelancer and do not want to receive calls, ensure the e-mail button is visible enough.
Similarly, a great way to make it visible is to place a button at the top right of your page with your phone number or e-mail address.
Make it quick and easy
As we said earlier, your clients must find everything quickly and easily. You could start by organizing your menu so that everything is convenient and effortless to navigate. You can even take some time to analyze other websites you like to refer to when it’s time to organize. Since we also search websites for information, we know what it’s like to struggle to find information. If we don’t struggle and find it easy to navigate, we won’t even notice that it is greatly organized.
Another quick tip would be to place direct links to pages in the footer of every page. There could be a “Contact us,” “Our products,” and, why not, a “Home” link. Everything helpful in the menu would also do great in the footer.
Say it visually
As humans, we love visuals. We have said it before and will repeat it: a picture paints a thousand words. Sure, everything must be explained in words, but why not place an image that represents the paragraph beside it? If you have pictures, you don’t need to put seven different colors on your website. In fact, it also helps with the readability of the text and makes it lively.
Since we are attracted to pictures, we always tend to look at the picture first, then the title, and finish with the paragraph or text.
In summary
Your website’s main goal is to bring information to your customers. It goes without saying that what we meant by essentials is a way to make your website clearer, faster, and easier to navigate so that your potential clients stay on your site.
In conclusion, think about adding a few ways to redirect your visitors to the right page to find the information they seek. After adding a few pictures, buttons, useful links to your footer, and ways to contact you, you can say goodbye to confused or leaving customers. After all, we want to make sure that more people stay on your business’ website longer. Good luck!