Reminder: What is the bounce rate?
We already wrote an entire blog article on the bounce rate, but since some elements have changed since then, we found it important to offer some tips to help you with your website or online store.
Therefore, what is a bounce rate exactly? In sum, the bounce rate is a marketing ratio that calculates the percentage of visitors who leave your website quickly without having seen other pages or taken any action. The bounce rate is one of the elements analyzed by search engines like Google. The higher the ratio, the more it tells Google that you did not meet the needs of the people who visited your website. This will then harm your general SEO.
Where can I find my website bounce rate?
Now that you know more about the importance of having a low bounce rate, where can you find this data? First, if you created a website with WebSelf and chose the Pro or eCommerce package, you can find the bounce rate on your dashboard under the Statistics section.
Otherwise, it is also possible to find your website bounce rate with Google Analytics, whether it is on Universal or GA4.
What can be regarded as a good bounce rate?
Once you have found your bounce rate, you might ask yourself whether it is good. Unfortunately, it is different from in school; you must aim for the lowest possible rate. Moreover, what can be considered a reasonable bounce rate for one type of website can be regarded as bad for another.
Regarding this, Digitad did a summary to help you. Online stores should aim for a bounce rate under 40% when it is 70% for landing pages and 30% for service websites. Indeed, the type of website you create will have an impact on your bounce rate. For example, It will be more challenging to have a good bounce rate when you make a one-page website than a blog.
How to improve your website bounce rate?
What can you do if you realize your website bounce rate is high? First, it is essential to remember that panicking will not solve your bounce problem. Here are 6 concrete tips you can use to improve your bounce rate.
Make sure your pages download quickly
First, there is the loading speed question. Nowadays, people are impatient. They need to find information quickly and will leave a website if the pages do not load in a few seconds. Many things can be done to improve the loading speed of your web pages. For example, you could optimize the pictures and only keep the most relevant ones. Also, you could decide to create several pages instead of gathering everything in the same place.
Create an attractive homepage
When someone visits your website, you only have a few seconds to convince them to stay and that you are credible. Since most visits start on the homepage, please pay special attention to it. A professional-looking homepage has a great chance of having a low bounce rate. If needed, do not hesitate to look at our Examples page to get ideas. You will find at this place amazing websites created by our clients.
Invite your visitors to discover the other pages of your site
As we mentioned earlier, the bounce rate is the percentage of people who leave your website without visiting it. If you want people to see the different pages of your website, encourage them to do it by using buttons and call-to-action buttons. Since the homepage is often a summary of your site, use buttons to send your visitors to the right place if they want to learn more. Do the same thing with blog articles. Remember to finish your text by inviting your readers to discover another relevant article.
Invite your visitors to take precise action
If you have decided to create a landing page or a one-page website, you may think getting a reasonable bounce rate is impossible. It is false; you only need to use other strategies. Indeed, since your visitors cannot see other pages, think about encouraging them to take action. It can be to fill out a form, click on a button, download a document… Adding anchors to ease the navigation could also be relevant if your page is long.
Aim for a sober and modern design
Another way to get the trust of your visitors and encourage them to visit your website is to aim for a professional design. Websites with a sober and modern design seem more credible than sites with many heterogeneous elements. Furthermore, a sober design has the benefit of being quicker to load. We all know the saying that a picture is worth a thousand words; therefore, a first bad impression will make your potential customers flee and increase your bounce rate significantly.
Monitor the results closely
After you take action, monitor the results closely; however, we need to mention that your bounce rate might not change overnight. You might have to wait a few weeks to see the difference. Taking good actions should positively impact your website in general, not only the bounce rate. Remember that it is one of the ratios measured by search engines, but not the only one!
In conclusion, it is always possible to improve your website bounce rate. Start by knowing the ratio, and then take action to encourage your visitors to stay on your site and see other pages. If you want to learn more about your SEO, do not hesitate to check our article on 8 Important statistics regarding your website. Indeed, we invite you to discover another article from our blog to ensure we have a low bounce rate! Good luck!