8 Important Statistics About Your Website

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If you decide to create a website, it is likely because it must answer a need. Do you wish to sell, inform, share your knowledge or get more customers? Whatever your goal, you will need statistics to see how your site performs. In this article, we will explain what your website’s most important statistics are and how to find these data.

Define a goal

Before we start, it would be relevant to take the time to find a goal for your website. Why do you need to create a website? Your goal will have an impact on the statistics to monitor. For example, let us say that you have an online store. Your goal could then be to increase sales. Conversely, if you just started a marketing campaign for your blog for a specific market, you will probably look for statistics regarding your website visitors. Of course, your main goal can change with time.

Where find these statistics?

Now that you have a goal, where can you find relevant statistics regarding your website? There are many options available; however, Google Analytics remains the best tool, according to us. It only takes a few minutes to connect Google Analytics to your website and have precious information about your website visits and visitors.

Also, if you have one of WebSelf’s premium plans, on your dashboard, you can have access to many statistics on your website. For example, you can know the total number of visited pages, the number of visits and visitors, your bounce rate, and the average time of a visit. 

The important statistics regarding your website

We shall now proceed to what you have been looking for: what are the important statistics regarding your website? We will present you 8. Remember that some statistics will be more relevant to your situation than others; it depends on your main goal.

What is your website traffic?

To start with, you probably want to know if people visit your website. We talk here about the traffic. It is the basis because, without visitors, you will not have the possibility to reach your goals. You can find data on your website traffic on Google Analytics and WebSelf’s statistics. 

Do you have no website traffic? Take the time to read our article Why Does My Website Have No Visitors to find potential solutions.

Where are my visitors coming from?

Next, let us talk about your visitors’ provenance. The question here is not to know from which country they are from but to find out which paths they used to discover your website. It is precious data because you can then understand and optimize how people find your website.

For example, are they searching for something on Google before finding your website? Is it because of your social media pages? You will find this information under the Acquisition tab on Google Analytics.

Who are your visitors?

What type of people visits your website? Is it your target audience or not? Statistics can help you answer this question and adapt your site if needed. You can have an idea of your visitors in the Audience tab of Google Analytics. You can then see from which countries your visitors are from and have general information about their age and gender.

Do not forget that when you create a website, you need to ask yourself who is your target audience to answer their needs better.

What are the most popular pages?

Do you know what the most popular pages of your website are? Is it your online store page or a blog article? By knowing what interests your target audience, it will be easier to create content or relevant products. The most popular pages can also change with time.

On WebSelf, if you have a premium account, you will have access to a list of the most visited pages of your website. These data are also available on Google Analytics or Google Search Console.

What is your bounce rate?

What is the bounce rate exactly? It is simply the rate of visitors who left your site without doing anything on it. The more this rate is high, the more it says to search engines like Google that you did not answer the visitors' needs. It can then harm your search engine optimization.

What can you do to have a low bounce rate? First, all your website pages should look professional, especially the homepage. Second, create your web pages by adding call-to-actions buttons to invite visitors to discover other sections of your site.

How long do your visitors spend on your website?

Another data analyzed by search engines is the average time spent on your website. The more a visitor spends time on your site, the more it says you have a great website. You can increase the average time spent by inviting visitors to discover other sections of your website and creating relevant content like blog articles.

According to recent statistics, the average time spent on a website is between 2 and 3 minutes. Consequently, if your average is less than one minute, ask yourself how you can better answer the needs of your target audience.

Which device is used to visit your website?

Do you know if your website is mainly seen from a computer, tablet, or mobile device? Knowing the answer to this question is crucial since it can help you optimize the different versions of your site.

It would help if you kept in mind that mobile devices are increasingly used for browsing the web. You must then ensure that this type of product can easily access your website. If needed, discover our tips on improving your website's mobile version.

What is your conversion rate?

Finally, if you have an online store or sell services, you will likely want to know your conversion rate. On Google Analytics, you can set some rules that will allow you to have data on your sales and conversion rates. It is not mandatory to sell products to know more about your conversion rate; it could also be used to download an ebook or fill out a contact form, for example.

Once more, what is your main goal? What do you want your visitors to do when they visit your website? To increase your chances of success, make sure that the path to conversion is the simplest possible.

In conclusion, we understand that it can seem intimidating to monitor all these statistics, but they will surely help you optimize your website. Also, you do not have to check all this data every day! With time, it will likely positively impact your search engine optimization. Speaking of SEO, we suggest you review our article about 8 mistakes to avoid if you want Google to like your website. Good luck with that!