The web design trends that do not change
It is not because it is a trend of 2023 that it becomes automatically outdated on January 1st, 2024. On the contrary, several elements of 2023 are still relevant today and recommended. Here are a few examples.
A simple but efficient website
Whether it is a logo or a website, what is currently trendy is simplicity and minimalism. Consequently, during the creation of your site or online store, keep it simple. Do not use visual elements that do not add value to your visitors. Furthermore, more and more websites also decide to use the one-page format when they have a limited amount of content to display.
A website that can be browsed with all devices
The number of people who only use their smartphones to browse the internet is still increasing. Therefore, optimizing your website for all devices, especially mobile ones, is essential. Make sure it is easy to find important information and remember to use a sufficient size for the texts. Simplicity and also be your ally here.
Small animations
A tab that changes color or the size of a text that increases when hovered over; small animations can give a touch of dynamism to your website and make it more alive. It is still an interesting trend this year. For example, you could add animations in your website header when someone hovers the tabs. You could also aim for special effects on images, like the parallax.
Sections with only texts
Another trend from the past years still relevant today is the sections made up only of texts. Indeed, there are no pictures or visual elements. You must choose a font that catches attention and a color palette with an interesting contrast to achieve this. It is a way to show you have a modern website while remaining simple.
Five web design trends to know in 2024
What are the most important trends about websites to know in 2024? The WebSelf team did some research and found five trends you should consider whether you already have a website or not.
A retro touch
Last year, it was the Art Deco style that was trendy. These last weeks, we noticed an increase in 90’s throwbacks, the decade of the arrival and the democratization of the internet. Of course, it is not about making a 1999 website but about inspiring yourself with elements with a retro touch, whether it is about the color, fonts, or a pixelated look. This trend is also used in advertising and social media.
Using less pictures
Above, we mentioned that simplicity remains one of the most critical trends regarding website and design. In 2024, we may see websites and online stores using fewer pictures and visual elements. First, mentioning that these components can make your website heavier visually and increase the loading time is essential. Moreover, why not benefit from the opportunity to create sections using only texts? Are the images you display on your site adding something to the user experience?
Collages and abstract art
This trend might sound contradictory after the last one; however, remember that the important thing here is the quality, not the quantity of visual elements. Whether it is regarding the field of illustration, advertisement, or web design, we see more and more brands using unique collages and abstract art. In sum, a collage utilizes several images to create something new. When successful, a collage can make your website both modern and dynamic.
Color gradients
Since Instagram changed its logo a few years ago, color gradients remain a significant trend in design. In 2024, color gradients will also be more present on websites, especially gradients with a granular effect. It is a simple way to give a specific look to your project while giving it a modern touch.
Dark mode
More and more apps and popular websites offer a dark mode option to their users, a mode made up mainly of a black background. Dark modes have several benefits, like decreasing visual fatigue and using less energy. Consequently, if it is not possible to offer a light and dark option, you could consider using darker colors on your website, especially for the backgrounds. Moreover, black remains a timeless and elegant color.
In conclusion, it is not necessary to use all trends of 2024 when creating your website. Nonetheless, knowing them can help you create something your target audience likes. The essential elements remain to have a simple website that is easy to use. Do not hesitate to check our blog for other ideas and articles about the latest trends. The WebSelf team also takes this opportunity to wish you a great new year!