What remains the same
Some trends of the last years are still relevant today regarding website building. Most of the time, only small things change; the basis remains the same. Here are some elements to keep in mind when creating your next website.
An easy-to-use website
Whatever the trend, a website should be easy to use. We should find the most searched information quickly and be able to browse the different web pages easily. Aim for a website homepage that summarizes the content of your website well, and think about optimizing the header and footer.
An optimized website for all devices
According to many statistics, people use more and more mobile devices to browse the internet. Consequently, ensure that your site is optimized for all devices if you do not want to be overlooked by thousands of potential visitors. On WebSelf, you can customize your website mobile version by clicking on the phone icon located at the top right.
An SSL-secured website
An SSL certificate is what makes your website HTTPS instead of HTTP. It means that it is considered safe by a third party, which significantly impacts your site's credibility. Fortunately, when you create a website with WebSelf, the SSL certificate is included with all our packages.
Accessibility
It is essential to consider accessibility when creating your website. Indeed, you only need a few minor changes to ensure that thousands of people can use your site easily. For example, make sure you have strong color contrasts between the text and background, use size 16 or bigger for the texts, and add alt texts (a short description) to all images.
Website Design Trends for 2023
Now, let us see what will be popular for website design in 2023. Of course, it is not necessary to respect all new trends; only use the ones relevant to your situation and work with your brand image.
A refined style
Simplicity remains a significant trend to follow in 2023. Consequently, do not be afraid to use white spaces on your website pages and keep it simple. One of the most frequent mistakes we see is the presence of too many visual elements on the same page. Ask yourself if the components you want to add bring value. Let your website breathe!
A fixed or parallax effect
Fixed and parallax effects are also getting more and more popular. Images used in the background that moves when we scroll the page make the website more dynamic. It is possible to reproduce the fixed or parallax effect with the WebSelf website builder. To do it, you only need to put an image as the background of a section, and in the settings, mark the option to fix the background to the page or activate the parallax effect.
Chatboxes
If a potential customer does not find the answer they are looking for easily on your website, there are great chances that they will leave. Avoid this by adding a chatbox directly on your site. Besides answering the most frequently asked questions, your visitor will be able to communicate with you. It is especially interesting if you have an online store. Chatboxes can be added to your WebSelf website with the Script feature.
Small animations
In 2023, we are looking for dynamic effects that allow us to catch people’s attention quickly. Besides the fixed or parallax effects, small animations can be used to make a website more alive. For example, you could add an effect when someone clicks on something in the menu. If you have a website created with WebSelf, you can go to the header settings to activate this type of animation.
Art Deco
The 80s and 90s have been trendy in the design world over the last few years; however, it is important to mention that another art period is becoming trendy this year: Art Deco. This period represents the 1920s; this flamboyant era will be an essential source of inspiration for websites in 2023, primarily for typography and fonts.
Smooth and natural shapes
It might be because the world is looking for more kindness that the most trendy shapes in 2023 are circles or shapes that remind nature. Forget straight lines or shapes like squares and rectangles. Instead, choose something more smooth and fluid. Did you know that circles represent harmony, community, and unity?
Text sections
Finally, another interesting trend for website design in 2023 is to use sections only made up of text at the top of the page. It is especially useful for one-page websites or landing pages. By choosing the right colors and a font that catches people’s attention, your message will stand out from the rest of your site. And the final result will be refined and modern.
In conclusion, these trends will surely help you create a fantastic website. Start the process by making a plan, then try to add some of these trends to your creation. For example, you can aim for a refined look or use sections with only text. In sum, whatever you decide to do, do not forget to add components of your brand image to give some personality to your site. You can do this!