Why do beauty salons need a website?
Before we start, let us take a moment to explain why businesses like beauty or hair salons need a website.
First, a website is the basis of your online presence. It is where you can present your salon, team, services, etc. It is also a guarantee of quality: a beauty salon with a professional-looking website might find it easier to get the trust of potential clients. Second, having an online presence increases your chances of being found more easily by potential clients because of SEO. A website can also be a way to take appointment requests and stand out from other beauty salons.
Moreover, WebSelf has plenty of website templates made especially for beauty and wellness businesses. Do not hesitate to take a look if you are looking for inspiration.
What should we find on a beauty salon website?
If you want to start a beauty or hair salon, what should its website include? WebSelf did think about it, and here are our answers. Please note that these pages and components can be found on other types of sites.
A homepage
The website homepage is considered the most important page of a beauty salon website. The reason is simple; it is often the first page people and potential customers visit. A great homepage should include a summary of your business or services and buttons to other website sections.
An about us page
The about us page is often underestimated; however, it is vital to increase your credibility and stand out from other beauty salons. Take this opportunity to share your story and explain why you wanted to open your beauty or hair salon. You can also decide to present your team members or write about your expertise.
A page about your services
Since the available services can vary from one beauty salon to another, having a page or section about them is essential. You can add some descriptions, photos, prices, etc. The more precise you are, the more you will answer questions your potential customers may ask themselves.
Some testimonials
In the same vein, every business website should have satisfied customer testimonials. These customer reviews can make a huge difference regarding the credibility of your beauty salon, especially if you just launched it. Consequently, remember to display them on the homepage or product page. Encourage your customers to leave a review when they seem satisfied with your services and products.
An online booking tool
More and more people like to make an appointment without having to call the beauty salon. Therefore, why not add an online booking tool directly to your website? Many tools like Calendly, Google Agenda, or GoRendezVous can be linked to your WebSelf website with a link or a widget.
A contact page
Finally, when creating your beauty salon website, remember the contact page. As its name suggests, it is where your visitors can find all the necessary information to contact you and links to your social media pages, address, phone number, etc. You can add a contact form if you want to keep your email address private.
Three beauty salon website examples created with WebSelf
Since it may be challenging to create your first website, we found you three beauty salon sites created with our website builder. We recommend you look at them since they can help you and give you ideas. (The examples are in French)
Salomé
What we like about Salomé’s website is the color palette and the description of all available services. First, the palette used is soft, feminine, and gentle, which works well with a beauty salon. Then, all the services are well explained and presented.
Soma Milaei
The Soma Milaei Institute website is trendy. Its simple and refined style is perfect for showing professionalism. We find all the essential information we should see on a beauty salon website, whether the description of the services, the prices, and a presentation of the founder. The proof that you can do something simple but effective.
Studio Callet Marina
The Studio Callet Marina is another well-made example. This salon provides many services and training courses related to the beauty industry. They also opted for a more refined look. We find all the important information about the training and an online store where you can purchase the courses and products. A button also directs you to where you can make an appointment.
In conclusion, it is not complicated to create a beauty salon website. Consider the various web pages after finding a color palette and creating your logo. Remember to add an about us page, a contact form, customer reviews, beautiful pictures, and a button to make an appointment. If it is your first project and you need help figuring out where to start, feel free to discover our tips on creating a brand image with a small budget. Good luck!