Why your company needs a website?
Before we start on what we should find on a company website, let us explain why it is essential to have one. It can make a huge difference, especially at the beginning of this adventure.
The basis of your online presence
First, a website is the basis of your online presence. Unlike social media platforms where we find millions of people and different businesses, a company website is a dedicated place. It is also the place that people visit to get more information about your company.
The place to gather information
A website also gives you the opportunity to gather all the important information about your company in the same place. Whether it is information about your products, services, or team members, take the time to answer all the questions your potential customers could have.
To increase your professionalism
What seems to be the most professional option between a Facebook page and a website? If you want to create a company that is considered credible, it would be relevant to take the time to make a complete website, even if you need to pay for it. It is a tool that should not be neglected.
To be found on search engines
One of the most significant advantages of websites is that once optimized, they can appear in Google’s search results. Your company can then be found more easily by potential customers. The higher your company website will appear in the search results, the more it increases your chances of getting traffic and sales.
To sell online
Nowadays, e-commerce is a must. Besides allowing you to sell your products and services outside your area, it can considerably increase your business revenues. Moreover, it never has been so easy to create an online store. You only need to create product pages, define rates, and manage shipping.
What should we find on a company website?
Now that you know the importance and main benefits of having a company website, let us see what we should find on it. Of course, take the time to analyze your needs. Other pages or sections may be necessary to meet your goals.
A homepage that summarizes everything
Let us start with the beginning. As we mentioned in other blog articles, the homepage is the most critical page of your website, especially for company sites. Most of the time, the homepage is the most visited page. From this place, your potential customers will discover the rest of your website. You must then ensure to create an attractive page that will encourage visitors to stay.
An About Us page to present yourself
We also recommend that you make an About Us page. Your potential customers may wish to learn more about you before purchasing your products or services. Consequently, do not hesitate to present your team and tell your story. In other words, dare to show your values and personality. You can also add examples of past projects or a portfolio to show your expertise.
A career page
Whether you have 2 or 25 employees, it could be relevant to add a web page about the employment opportunities at your company, even if you are not actively looking for new team members. A career page will allow you to present the benefits of working for you while collecting the resumes of interested people.
A contact page
Remember to add a contact page to your company website. Indeed, it is where your potential customers or partners will visit if they want to contact you. This page displays your address, phone number, email address, open hours, and a map. If you do not wish to share this information, you can always choose to add a contact form.
Your visual identity components
Finally, if you want to have brand consistency, remember to use the components of your visual identity directly on your company website. It includes your logo, tone, fonts, and color palette. Whether it is on your website, social media page, or business card, we should find the same components. A strong brand identity is proof of credibility and professionalism.
In conclusion, as we have seen, a solid online presence has several advantages. It is not complicated to create a company website; consequently, if you want to sell products or services, remember to get a site as soon as possible. If needed, make a plan and work on one section at a time. To help you, feel free to look at our website templates. We are sure that there is at least one that will meet your needs!