Work on your SEO
It is indeed recommended to work on your SEO before your website is published; however, it is an ongoing process. It is necessary to check it occasionally to ensure you do not lose any position in the search results.
What is the first thing to do? Once your website is online, do searches on Google and note down your position according to specific keywords. Are the used keywords the most relevant? Which keywords are used by your competitors? Can you improve the title tags and the meta descriptions? Add some content? Work on your least-performing blog articles?
Update the content
The information on your website likely needs to be updated. After a few months, your products or services can evolve. Consequently, take the time to update your website to make sure it remains relevant. You can also benefit from this opportunity to change the images or pictures on your website for something more modern or representative.
Web trends also evolve very quickly. It is not necessary to start your website from scratch every year. Still, it could be interesting to consider some trends to ensure that your website remains relevant and attractive to your target audience.
Create content for social media
Social media has revolutionized the internet. It is also a valuable tool to help you promote your website and get traffic. A mistake often made by new businesses is that they want to be everywhere; it is vital to remember that social media management takes a lot of time. Also, there are great chances that your target audience is only active on some platforms.
Your website can be a source of inspiration for your social media content. Whether your blog articles, the presentation of your products or services, the FAQ, or the about us page, do not hesitate to reuse the content you already have created for your site.
Create blog articles
In the same vein, it could be interesting to take the time to create a blog and add articles to your website. There are many reasons why a blog can help your site. First, it allows you to show that you know your topic well. Second, the more there is quality content on your site, the more you increase your chances of appearing on the first search results.
Once again, writing a blog article every day is unnecessary. Start by finding questions or topics that interest your audience, do some research, think about the structure, and start writing!
Discover six tips to find ideas for your blog articles.
Think about relevant partnerships
Alone, we go faster, but together, we go more far. After publishing your website, consider finding relevant partners. Ask yourself which services or products could be complementary to what you offer. You could also join an association or a group if it interests you. Remember to participate in events and do some networking.
For example, let us say that you provide services as a photographer. It could be interesting to ally yourself with a make-up artist or a printer business for photos. Do not forget to add links, whether it is on your website or your partners. They are essential for SEO.
Do some advertising campaigns
If your budget allows it, why not aim for ad campaigns to increase the traffic and sales of your website? Nowadays, it is not necessary to spend thousands of dollars to improve the notoriety of your business.
There are different ways to do it. For example, you can decide to do ad campaigns on Facebook, Instagram, or Pinterest. Every social media platform allows you to share ads. It is also possible to use Google Ads or work with influencers.
Link Google Analytics and Google Search Console
How can you know if your website has visitors? Whether you have decided to create a website, a blog, or an online store, it is vital to have access to statistics. To help you with this, we strongly recommend you link your website to Google Analytics and Google Search Console.
Google Analytics can give you precious data on your visitors, the most popular pages, and your traffic in general. On the other hand, Google Search Console allows you to get an overview of your performance on the search engine. These are free tools that should not be neglected.
In conclusion, it is not because you decide to create and publish a website that it will be successful immediately. You are the one who needs to take action to update and promote it. Make sure that the displayed content is up to date, and learn more about the latest trends. If your website is outdated or not as attractive as it used to be, it could be relevant to work on a visual rebrand. Do not hesitate to contact us if you have any questions regarding this.