Check if the content is up to date
You may have created your website a few months ago and kept everything the same. Consequently, for our first New Year resolution, we recommend you take the time to check if the content is still up to date. Are all the descriptions and texts relevant? Are the displayed prices or links still good?
Similarly, if your website has been online for a few years, it could be relevant to refresh it by updating the color palette or the images.
Offer new products or services
Why not benefit from this new year to think about new products or services? Are you still meeting all your target audience needs? For example, if you are a community manager, could you offer content on other social media platforms or packages, including creating and managing newsletters? You could also provide a training course or digital tools.
In these uncertain times, diversifying your revenue sources could be something wise. If needed, ask your clients what they need.
Open an online store
Nowadays, creating an online store is simpler than it used to be. Consequently, whether you are an artisan or not, adding an online store to your website could be interesting. You could sell useful tools, ebooks, training courses, accessories, templates, etc.
Start by asking yourself what your target audience needs and create products accordingly. And if you want to avoid dealing with delivery, remember that making 100% digital products is possible.
Start a blog or write articles
A blog is an excellent way to increase your credibility and notoriety in a specific field while improving your SEO. If you did not add a blog to your website, it could be a relevant resolution for 2024. Indeed, having several articles can help you answer your potential clients' questions while improving the overall content quality.
Do you have a blog but did not add any new articles recently? Benefit from this new year to write a few texts; there is no need to publish them all in January.
Use social media effectively
Do you have the feeling of spending hours creating content for social media but having issues getting the same results as before? Indeed, the organic reach is not what it used to be. Therefore, what can you do to use social media to promote your website?
First, only be active on social media your target audience uses; keep two or three regular platforms. Second, it is not necessary to publish something every day. Often, quality is better than quantity. It is also possible to reuse your website content or older popular publications.
Spend less time in front of a screen
Whether for work, school, or entertainment, we spend a lot of time in front of a screen. How many hours do you spend on your smartphone, computer, and television?
Why not take the New Year's resolution to realize how much time you spend in front of a screen and find healthier alternatives like practicing a sport, reading a book, or going outside? The question here is not to cut all the time spent on your phone or computer but to understand that you can do something better with all these hours.
Consider doing some networking
What can you do to promote your business in 2024? Besides a strong online presence and word of mouth, we suggest participating in networking events. These are perfect occasions to meet other entrepreneurs and potential clients, as well as present your products and services.
To have a successful networking experience, wear clothes you love, think about a short presentation, have your business cards in hand, and update your LinkedIn profile.
Clear your email box
Did you know that thousands of emails are sent every second? Your email box is likely full of unwanted or forgotten emails. Unfortunately, this storage requires a significant quantity of energy and generates more and more pollution.
To start 2024 on the right foot, we suggest you take the time to clean your email box. Delete all the messages that are not useful and consider unsubscribing to newsletters that do not interest you anymore. By doing so, less energy will be wasted and needed.
Find a main objective for the new year
Finally, as our last resolution, we recommend finding a new goal for the new year. It can be anything as long as it is realistic, measurable, and with a time limit. Regarding your website, you could aim to double your traffic, revenues, or points of sale.
Furthermore, why not take the time to analyze your goals for last year? Did you achieve what you wanted? If the answer is no, what prevented you from being successful? By knowing and understanding the reasons behind it, you will increase your chances of success for next time.
In conclusion, a new year means new opportunities. Benefit from 2024 to take good resolutions and habits, including some related to your website. Whether you choose to clean your email box more often or update your site's content, there is always something to do. And if you are looking for ideas, do not hesitate to check our article about 2024 new trends. Happy New Year!