The puppy picture montage ad the font choices embelish the website, while organising it and making it unique, enjoyable and well-structured.
The webmaster was able to cleverly use the different fonts to break to "by default" look of a template and turning it into something more personal and customised.
Furthermore, the use of the script and widget modules allowed the webmaster to encourage Social sharing and online puppy reservation! And don't forget all those adorable photo albums. Congratulations to Imperial Bulldog Puppies for a well-constructed website!