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Tips and tricks to create a website

Small business marketing tips and trends

July 19, 2017
By Elisabeth

Image blog WebSelf

In a world where we are exposed to more than 4000 ads every single day, if you want to create a business, you must stand out from the crowd, and especially with your marketing strategy. Contests, live videos, informative ads, we rarely spend a day without being absolutely blown away by a marketing stunt.

Today, we are talking about four popular marketing trend that will surely help if you’re having trouble determining your marketing strategy.

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How to be happier at work

July 12, 2017
By Elisabeth

Image blog WebSelf

Did you know that on average, an adult will work over 21% of his life? This statistic can be depressing… but it doesn’t have to be! The number falls to 0% when you believe the famous saying, "do what you love and you will not work a single day in your life.” Well, it may be exaggerated, but the important thing is to remember that the higher your happiness level, the less you will feel like working. But how to be happier at work? Here are six tips that will surely make you smile!

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Online Store: The most important purchasing criteria

June 21, 2017
By Élisabeth

Image blog WebSelf

Well this is it,  your online store has finally been published! You planned everything: pictures, products, payment methods and you have an inventory that only needs to get shipped! Something’s missing? Oh yeah, customers!

With fierce competition in the online sales market, you need to stand out! But what makes potential customers not only land on your website but also

To help you bring your online store to another level, we have found the criteria that drive customers to shop. By following these tips and tricks, you will therefore improve your chances of getting the online success you deserve.

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UX for beginners

June 20, 2017
By Sarah

Image blog WebSelf

The user experience (UX for short) is a term that can be scary at first. Therefore, we decided to provide you with a small UX guide for beginners!

By definition,  user experience can be defined as "the quality of the user experience in any interaction situation." The purpose of UX is to ensure that your visitors have a nice experience on your website, and want to come back. Several aspects of your website are taken into account in the UX including: content, structure, and interface. To have a great UX, your content needs to be relevant, your structure thought of and your interface pleasant to look at and to navigate.  Here are a few tips to get familiar with UX and how to use it on your website!

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How to strengthen your brand image

June 16, 2017
By Sarah

Image blog WebSelf

We've already talked about this in another article, but a brand image is much more than just a logo. It's about your brand  as a whole and how your customers perceive you. It is therefore important to build a strong brand image keeping in mind your target market.

As a follow-up to the last article, we would like to give you some tips and tricks to solidify your brand image. Therefore, here are 4 ways to do so!

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Why you should have an optmized mobile version of your website

June 07, 2017
By Elisabeth

Image blog WebSelf

Nowadays, we never miss opportunities to be on our phones: whether it is to do a quick Google search, to update our Facebook status or to chat with our friends, mobile phones are now a must in our lives. Need proof? You may have had a mini panic attack when you thought you had misplaced your phone, even for just a few minutes.

This is why it is rather easy to insinuate that more and more of your website visitors come from a mobile device. Your website can be great when looking at it from a computer, but it should be the same (and better!) from a mobile device. Don’t know where to start? No worries, here is our guide on the ‘why’ but also the ‘how’ to create a powerful website that’s optimized for mobile.

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How to create a stunning online resume

May 15, 2017
By Elisabeth

Image blog WebSelf

Many recruiters see their office overloaded with resumes every day. But how can you stand out from the crowd?

Here's an idea for you: an online portfolio or resume!

Why? Because it is an effective way to get noticed on the web by potential recruiters, to whom you might not have sent your resume in the first place. To be effective, your online presence must be impeccable. So here are some tips to follow for success on the web, and get that job you've always dreamed of!

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Here are the new WebSelf templates!

May 12, 2017
By Élisabeth

Image blog WebSelf

For years now, WebSelf has been working hard to offer you a complete tool to help you build your dream website. New features, tool improvements, adapted templates, to give you all the inspiration you need to create a masterpiece. Because you like to introduce you to our new features, here are the newest templates, available now!

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Take care of your virtual appearance!

May 10, 2017
By Élisabeth

Image blog WebSelf

A website is an essential communication tool to make yourself know. Whether it is for a well-established company, a startup, or for a student who wants to find a job, with the number of websites available on the web, it has become very difficult to stand out. In order to get to the top of those research engines, it is essential to give it a professional look. And since you never know where you’re going to land your next job or contract, your virtual appearance has to be flawless, and on all networks.

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The best online tools to legally spy on your competitors

May 09, 2017
By Élisabeth

Image blog WebSelf

We’ve recently talked about the importance of knowing your competition, known as competitive intelligence. Remember, competitive intelligence means seeking, analyzing and exploiting information about its company, its competitors and its sector of activity, with the aim of increasing its productivity and competitiveness.  Not only will it make you aware of some of the changes in the industry, but it will help grow your own business.

Now we know that it is easier said than done, to be aware of your competitive environment, and this is why we are offering you some tools that will help you through the process. It is easier than you think to peak into your neighbor’s rankings, used keywords, traffic and demographics. Some of these tools are completely free, some cost some money: you obviously don’t need to use them all, just pick and choose the ones that works best for you and your business.

TIP: you can use these tools to spy on your business, and analyze your strengths and weaknesses. This will help you be more efficient in adding or modifying elements in your business, since you will know where to focus your energy!

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