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Tips and tricks to create a website

When Should I Publish my Website?

January 16, 2019
By Ariane

Image blog WebSelf

It has been some time since you started working on your website. You are surely impatient to publish it to show it to everyone. You probably took hours to choose all pictures, fonts, and colors in order to create something beautiful; however, for whatever reason, do you hesitate to click on the final button? It is normal to be nervous, you have worked hard and you want your project to be perfect. Here are five tips to help you see clearer and verify if your website and you are ready to take the next step.

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3 Marketing Trends to Follow in 2019

January 07, 2019
By Ariane

Image blog WebSelf2018 has been both rich in marketing scandals and innovations. On one side, Facebook was in hot water more than once because of how it managed certain situations; however, this social media has never been so popular. Hence, 2019 would probably be a new year of records where trust and results should be more important. In a more and more competitive world where everybody wants a good position (also on Google results), it is more than relevant to keep up with the good and new web marketing trends. Here are some of the latest things to need to know and follow for the new year.

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Google Analytics for Beginners - Part 2

January 03, 2019
By Ariane

Image blog WebSelfIn this second part, we will take the time to view the Acquisition and the Behavior sections of your Google Analytics page. Now that you know who your clientele is, let’s see where they come from and what they do on your website. Once again, it is only a brief explanation. We suggest you take the time to explore this tool in order to familiarise yourself with all the accessible data.

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Google Analytics for Beginners - Part 1

December 28, 2018
By Ariane

Image blog WebSelfYou just published your website? We would like to congratulate you and wish you a lot of success!  Now, take time to make a list of all the goals you want to achieve. However, you might ask yourself how to check your popularity and have statistics. How many visitors come to your website? How long do they stay? There are many tools that can help you find helpful data, but one clearly stands out of the crowd: Google Analytics.

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How to Achieve your Goals in 2019

December 18, 2018
By Ariane

Image blog WebSelfA new year often comes with new resolutions, it is well known. This thirst for anything new brings us to step back on the last months in order to make a list of all the things we want to improve or change. Maybe you have the goal to be more disciplined in creating new content for your blog or have thought about revamping your website? We must, however, admit that our motivation often disappears like snow in summer only in a few weeks. What can you do in order to make sure you achieve your goals this time? Do you know the S.M.A.R.T. method? As you can guess, it is a clever way to help you do anything you want.

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The Color of 2019: Living Coral

December 17, 2018
By Sarah

Image blog WebSelf

December is the month where everyone is excited about the arrival of the holidays; however, if you are a graphic designer you might be more excited by the unveiling of Pantone’s new color of the year. Since 2000, in early December, Pantone unveils a new color for the year to come.

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How to Write a Catchy Title

December 03, 2018
By Ariane

Image blog WebSelf

Who never walked in front of a newspaper kiosk and stopped to leaf through a magazine during a few minutes because it had an interesting or a scandalous title?  Without this title, you would have not opened the magazine nor you would not have bought it! Whether it is for a journal or the last article of your blog, it is important to know how to write a catchy title.

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5 tips to Increase Your Online Sales for the Holidays!

November 19, 2018
By Sarah

Image blog WebSelfThe holiday season is certainly one of the busiest, especially for online retailers. Each year, online sales during the holidays increase. This year, 60% of the population plans to buy their gifts online which means a very important business opportunity. To make the most of this opportunity, you need to be prepared. Here are our 5 tips to maximize sales during the holiday season!

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8 Ways to Promote your Company on Instagram

November 05, 2018
By Sarah

Image blog WebSelfIt is impossible to ignore Instagram as a possible marketing tool when it has more than a billion monthly active accounts. If you don’t have an account, it's time to get one. Although Instagram is extremely effective for companies in the visual or artistic field, it is certainly not reserved for them. And since 80% of users follow at least one brand, this is a marketing opportunity on which your business should not miss out.

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Paid Search Ads (SEA: Search Engine Advertising)

November 01, 2018
By Elisabeth

Image blog WebSelfPaid Search (SEA), allows you to quickly gain high qualified traffic to your website through the purchase of keywords (Google AdWords) or ads on social networks like Facebook. These sponsored links appear first on search engine result pages (SERP) such as Google, Bing or Yahoo, or when browsing on Facebook via sponsored posts showing in the right column.

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