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Web Design Tips

• To increase contact form conversion rates keep the number of fields to 5 or less.
• Good web design is not just about pretty pictures. It’s also about having a user-centric philosophy.
• When designing a web site give priority to the website user’s needs.
• Before designing a web site, clearly define the objectives of your company and your user.
• Before the design process begins, create wireframes to help define the overall structure of the website.
• Hire a professional web copywriter to write your website content.
• Include a site search on your website.
• Limit primary navigation categories to eight.
• Limit the number of fonts to 3.
• When developing navigation naming, the text should be clear as to where the navigation button is taking you.
• Each page on your web site should contain a “call-to-action”.
• No two web users are alike so make sure you offer multiple ways to navigate your web site.
• Don’t make web users think. The web page should be obvious and self-explanatory.
• Limit the number of clicks it takes a user to locate the information they are looking for.
• Keep it simple. This principle should be the primary goal of web site design.
• Limit the primary color palette to 3 colors.
• Utilize video on your web site. It’s another great way to deliver content.
• To avoid overwhelming, confusing and frustrating the user, limit the number of items on your home page.

Web Marketing Tips

• Visit Google Trends and look at the Hot Trends for the day to come up with blog titles/topics.
• Check out keywords by region in Google Insights for good terms to use in blog posts targeting local audiences.
• Think long tail keyword phrases not single keywords.
• Spend extra time to create compelling titles that grab attention.
• When using images for content optimize them by using alt text
• Your audience consists of 3 types of searchers: Navigational, Informational and Transactional; make sure your content serves the correct audience.
• Place your keywords early in your content and make them prominent, bold,  linked, title, and bulleted.
• Facebook ads are a cheap way to get information out to a highly targeted audience.
• Update your Facebook page at least once a day.
• Posting questions on your Facebook page, especially T/F, Multi Choice, and Agree/ Disagree type questions will get you more engagement.
• Post links in your Twitter updates; shown to get more Retweets and engagement.
• Twitter Tip: “Please ReTweet” gets 3x more ReTweet’s than “Please RT “.
• Post to Facebook and Twitter on Saturdays and Sundays to beat the competition.
• The least shared type of information on social media are negative messages; stay positive.
• Repurpose your blog posts for Facebook updates, Twitter updates and YouTube videos.
• Set up Google Alerts on your brand and keywords for blogposts, articles and status update ideas.
• Create blogposts that are short, sweet, to the point, and that have a catchy title.
• Make sure your social media status updates provide your audience with content they want.
• Keep articles around 500 – 1,000 words.
• As you think of blogposts, be sure to make a note of them. You’ll be glad you did for a rainy day.
• When possible, use a photo in your blogposts. They’ll help enhance the content.
• If you have a local business, don’t forget about local search. Try starting with Google Places
• It seems simple, but make sure all of your social profiles are 100% filled out. That means a photo, information, and a background (depending on the site).
• One of the best ways to get an incoming link to your website? Guest blogging. Make sure you have a blogpost ready to go before you make contact.
• Make sure all of your web efforts are connected; and that they all link back to your website.
• Do you make PowerPoint presentations? Try uploading them to Slideshare and get some traffic to your website that way.
• Don’t join every social networking site under the sun. Find out where your audience spends their time and spend yours there, too.
• One of the toughest (and most important) social media decisions to make is what voice your account will be coming from. The business? The owner? An employee?
• Remember to always add value. So, always be less “sales-y” and more resourceful.
• Add your personality to everything you put out there. People like doing business with people.
• Don’t dilute your message. If you don’t have a lot of time to devote to social media, do one thing and do it well.

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