Content
Title : catchy and concise statement of information to be found in the text. Use a short title, illustrative, interesting. Web users have the tendency to leave a page if the title is missing or unattractive.
Hat: a short text, placed on top of some articles. Think of a short text (bold or medium-sized) to summarize the main purpose of your page in 2-5 lines. This text should tempt your visitors to keep reading!
Paragraph: develop only one idea per paragraph.
Subtitles: use subtitles to capture the attention of the web user.
Images: use illustrative and perfectly sharp images. Include at least one image per page to rest the eye of the reader's and capture their interest. Use the "alt" attribute feature to optimize Images for better search engine rankings.
Boxes: small text to emphasize section of your text can be added to your page in the form of a box. The box may have a slightly darker background than the rest of the page (see Title & Design Tab ).
Loading speed
This is essential. Visitors are in a hurry. They get impatient, very quickly. Your pages should not be too heavy to download (including images and animations).
Do not abuse the use of gadgets. Flash animations and other widgets can cause eye fatigue and distract visitors from your real content.
Aesthetics
It is always possible to combine the pleasant with the useful! A pleasant and practical design can have a major impact on how your visitors perceive your offer.
Beauty lies in simplicity!