The domain name

With thousands of new websites created daily, the competition is fierce to make it to the front page of results on search engines. For people to be able find your site, you need to invest some time into optimizing these search engines, also known as SEO. One of the most important factor to consider, and one of the first decisions to make when creating your website is to select a domain name. Not only it will help you optimize your position on Google, but your future customers will find you more easily.

Today we discuss the domain name, its importance, and how to choose it.

What is a domain name?

A domain name is a part of your URL without the www. (Ex: yourcompany.com). It contributes to the identity of your website. It should generally consist of 3 to 63 characters and must include some of your business's keywords. For example, if you're a florist, it may be interesting to find the word 'flower' or 'florist'.

WebSelf's domain name

Free WebSelf domain

When you create a free website with WebSelf, we also offer a domain. It will be fully functional with the website name of your choice. However, your site will be under a WebSelf subdomain, so it will end with .webself.net (eg my-business.webself.net).

Personalized domain

You want to have a custom domain name that is easy for your customers to remember? By selecting a Pro or Business plan, WebSelf offers a free domain name for the full subscription period.

You already have a domain?

No problem. You can transfer your domain name and link it to your WebSelf site! Simply follow the instructions right HERE.

The importance of a domain name

A domain name turns out to be a very important tool in your success. Ideally, you should find an effective domain name that will showcase your business, but will also be easy to remember. Take your time, do your research and do not hurry, because once selected, a domain name is not easy to modify, especially when you are trying to make your brand known. In terms of SEO, your domain name should contain keywords, be short and unique to find itself at the top of search results.

How to choose the perfect one?

To make the right choice for your domain, it needs to be:

Personalized
Short
Specific
Unique
Easy to remember
Available

Unluckily, the domain name you want could be unavailable. Don't sweat it! Think outside the box: for example, add a pronoun or put it in the plural form, etc. You can also choose a different domain extension (.ca .com .net .org). Thankfully, there are now websites to check the availability of domain names, just like Afnic.

In addition, having multiple domains could help protect your brand. Take for example, Google. When you make a typo in the URL (google.com) you still find yourself on the main landing page. This is because they bought most of the similar domain names, therefore it redirects customers on their site.

You found the perfect domain name for your business? Create your free website now