SEO 101: Links

Image blog WebSelfYou probably have asked yourself this question before: why isn’t my website on the first page of results on search engines? There are several explanations and answers to this question, but if you put effort into the SEO optimization of your website, you increase your chances to find yourself at the top of the list! First of all, search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

Unfortunately, SEO is not done in one easy task! In fact, for Google or other search engines to give you as much importance as you deserve, you must make a constant effort in optimizing different aspects of your site. Meta descriptions, tags and H title, content and links. Today we will discuss the different kinds of links and their importance for the SEO optimization of your website!

Internal links

Internal links are simple redirections to other pages of your website. Internal links can be used differently, like Call-to-Action buttons, or clickable words / sentences. For example, many choose to add a "Contact" button on their homepage to quickly redirect clients to their contact information if needed. Another example may be a particular service company, like a interior designer or a house painter. A button "Click here for a quote," may be interesting for the customers who don’t want to waste time searching for the submission form everywhere on the website.  The more internal links you have, the more visitors spend time on your site, which will greatly increase the credibility (according to search engines) of your site, therefore the SEO.

Image blog WebSelfExternal links

Backlinks are all links that will make your visitors “enter” your website. First, it is important to “get links” from popular pages and prioritize quality over quantity. There are several choices available to you if you are wondering how to get those backlinks directed to your website. Have you ever heard of comparison websites?  If you sell a web product, these sites are product comparators made by people who have tried several and ranking them according to their experience as well as some comments and tips. Being on these sites gives visibility to your site, but only if those comments are positive, obviously. Another example? If you are a hotel, it would be nice to get links from sites like TripAdvisor, but also directory sites, tourist offices or your local website. No matter your industry, you will find many websites where you you could increase your web traffic by figuring on them. You can also create partnerships with companies that have either a similar target audience or an audience you want to reach. Building partnerships can be interesting in terms of visibility, but also for services trades, blog article exchanges, promotion on social networks, and much more! Speaking of social networks, link them to your website to reach as many people as possible.

Other ideas

  • Participating in industry-related forums

  • Contact newspapers, bloggers, etc. to increase your visibility

Outgoing links

You guessed it, outbound links are links that leave your site and redirect your visitors to another website than yours! Remember to redirect people to another site using a new tab or pop-up window (so they don’t “actually” leave your website). The goal is not to make people leave, but to redirect them to pages or websites that might interest them. For example, a partner website, an important source of information or tools to maximize their customer experience!

To conclude, it is important to focus on quality over quantity. Review your website several times a month to make sure that the links still work, you don’t  want to send your visitors to a page that is "closed", "missing" or that simply do not exist!