Creating your own website: The importance of ergonomics and design

Image blog WebSelf

By nature, websites are judged based on 3 main criteria;

  1. Design

  2. Content

  3. Ease of use

When visitors arrive on your website, a global portrait of these 3 characteristics is enough for them  to make the decision whether to continue on your website or to go elsewhere! When creating your own website, it is important to focus on these aspects. In short, create a website that is pleasing to the eyes, descriptive and easy to navigate.

It is said that the first principle of design is that ¨the container must serve the content¨. All the graphic choice  you make must be at the service of the experience that visitors will have. Here is a short guide to ensure you have an ergonomic website.

Get inspired by the designs offered

Webself Design team works hard to create templates that will meet the needs of everyone and help you  in creating your website. Personal website, trendy restaurants or carpentry, we have an ideal design for you and your branch of activity. You have a lot of imagination? We have also put at your disposal blank design, just waiting for your creativity!

Gest inspired by our designs, choose the one that best represents you, and edit/add your content, such as a description, your contact information, your product/services offering and quality images. 

Say goodbye to the superfluous

Although your website must be attractive, its first goal is to be informative: the visuals only to attract the eye. Use areas and refine  your website to give it a professional look while letting your content breathe. Visitors must feel welcome, but must also quickly find the information they are looking for, or  want to learn more. Bet on your keywords to write your content and your pages . That’s why you should remove the useless, endless texts and focus on the message you want to convey.  And no matter what this message is, be sure to put it forward right from the beginning of your homepage, taking care to use all call-to-action buttons as well as zones. The most important information must be highlighted, no matter the means:  to enlarge, framing or leaving empty space around.

Moreover,it is said that a visitor will only read 28%  of the content on the web page, so this is a statistic to keep in mind when creating your content. If you have large texts, try writing them  as a list with only a few words. Also pay attention to the fonts chosen or words too difficult to understand. In short, keep your text short, simple, informative and readable.

Organize your site

A “ one page” or long-scrolling” website  can be interesting when you have little content, since it  consists of concentrating it on a single page, on the other hand, when you have more information to share, it is better  to divide it over several pages.

Divide your information into different pages and groups them into tabs  and sub-tabs. Your pages will be slower to download, your content will be clearer and it will be easier  for web users to find the information they are looking for. With Webself, you can easily divide your content  by creating sub-tabs, and even sub-sub-tabs, to make the browsing easy and enjoyable!

Here an example of a “classic” website:

  • Page 1 : Home

  • Page 2 : Services

  • Page 3 : About

    • Sub-tab 1: Blog

    • Sub-tab 2 : Our story

      • Sub-sub-tab: Our team

  • Page 4 Contact

The visitor must know all the time where he is and where he can go. To do this , write  the page title clearly at the top of the page and create an active menu style. Like this,  your users will be able, at a glance , to find their way around the website. Then make sure that all your clickable links are sufficiently visible . Keep the underline for your links.  The web users are used to seeing the link with the underlined aspect, so they can quickly locate where they can click. Finally, if you have long pages, it may be relevant to include a back  button up, or fix your header at the top of the page , so that your visitors can quickly return to the navigation.

Make your customer act

A call-to-action (CTA) button is a message, button, or image that prompts visitors to your website to perform a defined action. For example, it can be an application download , a link to another page,  a request for contact or a newsletter subscription. The addition of these buttons primarily help the users to navigate the different pages of your website, thus improving usability.

Respect the hierarchy

Creating a hierarchy of information helps  visitors focus on the essentials and find the information they are looking for  faster. What is the message you want to convey with your website? Do you want to encourage people to make an appointment with you, to read your blog or to engage you?  No matter what this message is, be sure to put it forward right from the beginning of your homepage with a clear key phrase and call-to-action button. The most important information  should be highlighted, either by magnifying them , framing, or leaving white space all around.

Have a clear navigation

The menu should be clear, the page titles should be short and representative. The logo serves as a landmark for your  users, so it must be on the top left, with a link to the homepage. If your visitors do not know where to go, they will click  on the logo and return to the homepage. You can also include a second navigation by putting links to your pages in your footer. It is also crucial in terms of navigation, it is important  to pay as much attention as your header. Include social badges, a reminder of your menu, secondary links, and your contact information.

Image blog WebSelf