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The Color of 2019: Living Coral

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December is the month where everyone is excited about the arrival of the holidays; however, if you are a graphic designer you might be more excited by the unveiling of Pantone’s new color of the year. Since 2000, in early December, Pantone unveils a new color for the year to come.

In the last years, we got the chance to have two different pastel tints in 2016, a fresh green called Greenery in 2017 and a mysterious purple called UltraViolet last year.

What graphic designers have been waiting for has just happened: the company did reveal the twentieth color of the year a few days ago. 2019’s winner is Living Coral, a color directly inspired by nature and more specifically by sea corals. Leatrice Eiseman, executive director at Pantone, described this special tint as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” According to the company, Living Coral is a color which is in stark contrast to the growing impact of technologies and social media. It is a tint that makes us remember our humanity and our desire to be and connect with others. In addition, this color also brings optimism and joy.

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To add Living Coral to your website, chose the food blog or the accessories shop designs as they are already using it as their main color, or use it as a touch by changing the color of the buttons or titles. Use the HEX code #FF6F61 to add it.

To arrange Living Coral with other colors, Panton suggests few color palettes. Here are some:

 Image blog WebSelf

Image blog WebSelf

Image blog WebSelf

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