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How to Create an Ebook

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Are you familiar with blog articles? Did you find topics that interest your readers, and do you know how to avoid the blank page syndrome? If you answered yes to these questions, did you ever think of creating an ebook from your best articles? Ebooks are interesting marketing tools. They can help you get notoriety but also some money.

What Is an Ebook?

An ebook, as its name suggests, is a numeric book. It is then possible to read the document on his computer, a tablet, an e-reader, or even a smartphone. With the rise of web users across the world, ebooks have become a marketing tool that you should not neglect. It is often used as short guides that can help a reader on a specific matter. For example, there could have an ebook about how to start your career as an influencer on Instagram or how to improve your cooking abilities: 10 tips to become a real chef! What you need to remember is that you need to be useful to your target audience and answer their needs.

Unlike printed documents, it is possible to reach your potential customers more easily on the internet with ebooks. The process is also way simpler than if you were publishing a real book, especially if you do not have access to distributors or a publishing house. Everything can be done online, from a newsletter or even your WebSelf website. It can help you to get notoriety in a specific field too.

Why Should You Use an Ebook as a Marketing Tool?

If you already have a blog, you already have most of the work done. Why not gather together your best articles on a specific topic in an ebook? It is recommended to have a book of at least 5000 words, especially if you want to sell it. Ebooks can also be a gift you can send to your followers. People are often reluctant to subscribe to a newsletter. Persuade them by giving them something in return. It could be a shorter version of your best articles. Furthermore, when your visitors click to download your ebook, it is considered to be an action by search engines. It then decreases your website bounce rate

Let’s now talk about the most important things. You probably want to earn some money with your website. Did you know that ebooks can help you with that? You can sell your ebooks on web platforms or your website (on a WebSelf online shop, for instance). This will allow you to earn money even while sleeping since it is a passive income. Of course, if you want your gains to be interesting, you need to offer exciting and relevant content too. Also, since an ebook only costs your time and knowledge (and no paper nor distribution since you are selling it online) to produce, it is suggested to offer it at less than $10. If you wish to sell your ebook instead of giving it, you will also need to make marketing campaigns to promote it. 

A Few Tips on How to Create an Ebook

To start with, you need to write the content of your ebook. Choose a subject you like and know a lot about, and then separate it into different themes or categories. It will ease the search process, but also the structure of your ebook. You also need to answer the need of your targeted audience and have a catchy title if you want to have the chance to stand out. Your readers must be your main focus during the creation of your ebook. Regarding the writing, you can use Word to create a PDF file; however, we suggest you take a look at Google Docs since it can allow you to export into ePub, which is the format for readers. 

Let’s talk about visual elements. If you want to differentiate yourself from others, you need to have an attractive ebook. It is then crucial to have a cover that is both an extension of your brand and an engaging image. If you have the soul of an artist, you can try to design your ebook cover by using Photoshop. If you are not familiar with professional graphics tools, you can use Canva. They even have models made especially for these virtual books. You only need to make sure the final result is not too generic. You can surely take the time to analyze which ebook covers you like the most and why.

Once you have your cover and your texts, do not forget to read everything to make sure there are no mistakes left. Do not hesitate to ask for your entourage help. Why not offer your drafts to your best followers in exchange of comments? Otherwise, do not forget to promote it on your website, but also on social media. You can even create a landing page for your ebook if you want to do Adwords or Facebook ads campaigns.

Sell Your Ebook on WebSelf

It is very simple to sell your ebook on a WebSelf online shop. During the creation of a product, enter the name, price, and description of your product as usual. The only difference is that you have to choose DIGITAL when selecting the type of product. Then add the PDF or ePUB file and the cover image. You will then be able to sell your digital products at all times and anywhere!

In conclusion, we hope we gave you an interest in starting this new adventure. You can surely begin with short and free ebooks to test your market. Then, when you feel ready, you can sell more complex digital books on an online shop. It is a great way to monetize your website and get credibility. If you do not know where to start, why not take a look at the notions regarding buyer personas to increase your chances of success?