Conversion: Everything You Need to Know About It
To put it simply, conversion rate is the amount of people who visited your site and performed actions on it. The actions, certainly, cannot be random, moreover, they should be quite precise, yet they vary from one website to another. For instance, for online stores, it is the amount of actual purchases and for blogs, it is the amount of comments and shares. The most important thing about this rate is the fact that it basically shows how many people found out about your site from ads on other recourses and ended up actually registering on your site or buying good from your store. So it is rather obvious why it’s so important for your corporate website, online store, as well as business in general.
As a matter of fact, on average out of the 6000 of visitors about 300 end up actually buying anything from the sites they visited, which means that working on your conversion rates is actually extremely important for your company. So how do you do that then? Well, keep reading to find out.
What Influences Conversion?
There are many factors that have a great impact on the conversion rates of pretty much all the existing sites, so let us take a look at some of the most common ones.
Content
The things you post in your blog are actually rather significant, so you have to ensure that you’ve got quality content.
Trust
The users might like the goods you sell but most of them eventually will not buy anything from you because your store is untrustworthy. In this case, you need to implement secure payment methods, money-back guarantees, as well as review sections from actual customers.
Relevant Traffic
Sometimes you might notice that your website is being viewed by thousands of users all over the world but only a few made any sort of actions on it. The reason for this is fake traffic, which leads to missing your target audience. So you have to keep an eye on the traffic relevance after all you pay money for it and you want it to make the most of it.
Design and Usability
This one is simple as it is – if your site is difficult to navigate and it is a real challenge to make a purchase, then your potential customers no doubt will go to your competitors. Well, take care of your website’s usability and the best place to find lovely and usable web templates, as well as other design elements, is MasterBundles, so make sure you check out what they’ve got.
Sitemap
A decent sitemap will guarantee you that your site 100% will be in the top search engine results pretty much all the time, so you definitely want to work on that.
Sure Ways to Increase Conversion
Well, now it’s finally high time to figure out how can you enhance your website’s conversion rates easily and pain-free. So without a further ado, here are some of the best, and what is more important, proven ways to do that.
Make your site trustworthy. Add money-back guarantees on all the purchases, this will more likely convince people to choose your store over the others.
Add some testimonials. This will make your site even more trustworthy since testimonials give social profs.
Use proper language. Whether it is an ad banner on an outer recourse or a banner on your site, make sure you directly address a customer. So you might want to use such phrases as “grab yours” or “get your seat.”
Explain the benefits of choosing you over your competitors clearly. This means that you have to explain how your product or products can benefit a customer as well as make their life easier and generally better.
Create a memorable headline. You want your headline to be one-of-a-kind so people will pay attention to it.
Use videos. People are lazy and they will not read long passages about how great your company is, so create a short video instead.
Implement social media. Launching some social media accounts is one of the best possible ways to promote any sort of site. So do not underestimate the power of Instagram, Twitter, Facebook, Pinterest, and other networks.
Get social media influencers to promote your company. As a rule, people trust famous bloggers and social media influencers, which means that it is one of the best possible ways to convince users to actually purchase something form you.
Utilize limited offer trick, timers, and stock numbers. If a customer sees that the discount is only valid for a couple of hours or that there are only a few items left in stock, it is more likely that they will immediately buy that item. At the same time, you don’t want to overdo it because when every single item is on a discount that expires in a couple of hours and it actually never expires, it looks suspicious and, as a result, your site becomes less trustworthy.
Use as many payment methods as it is possible. First of all, this makes it easier to purchase anything from your store. In addition to that, it makes your online shop more trustworthy. Well, go ahead and add some new payment methods to your site.
Final Thoughts
Making a website profitable is quite a challenging task, yet it is a totally real challenge that you are capable of completing. Of course, conversion is one of the most important things for every website, so you want to work on that. At the same time, there are many other details such as design, sitemap, or promotion that contribute to your site’s and consequently business’s success. So if you want to find out more about other important web design things, make sure to check out some of these posts.
How do you prefer to promote your website? Share with our community in the comment section down below!