What Is the Importance of SEO in a Strategy of Website Building?
Right now considered as the key discipline of web marketing, SEO (Search Engine Optimization) succeeded in imposing itself as a strategic pole among businesses that wish to grow on the Internet. SEO includes all the techniques and strategies put in place to optimize a website position in search engine results (SERP); the main goal is to reach the first page, and for the lucky ones, the first position.
Do not make the mistake of neglecting the role of SEO in your content strategy. According to IronPaper, “Search is the #1 driver of traffic to content sites, beating social media by more than 300%.” Thus, you have a lot to win regarding visibility, reputation, and even sales revenue!
How to Create an SEO Optimized Website?
Since it is essential to give your site the visibility it deserves, your SEO strategy should be planned at the beginning of the creation process. Your website must integrate all the different search engine requirements because it is what will guide its layout, its performance, and of course, its contents.
To create what we call an SEO optimized website, you need to know the criteria used by search engines to establish the indexation of the page of results. Many elements are to be taken into account regarding a site’s optimization strategy, including:
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The targeting and organization of keywords
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The structure of your website
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The optimization of title tags (HN)
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A graphic charter and a stylish design
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Netlinking
All these elements must absolutely be taken into account during the creation of your site.
The Strategy of SEO Content
To implement a strategy of SEO content, you need to start with the basics: the keywords,
The keywords that you choose will be the base material for your website. The implementation of a keywords study will help you identify your site’s most relevant ones and see which ones are used by your competitors and customers in their searches. With SEO tools like Ahrefs or SEMrush, you can make sure to have the best keywords possible.
The second step will be to structure your content for comfort for the reader, and help the algorithm index your web pages correctly. For that, title tags (HN) will prioritize your content and make it more coherent for the reader and Google. This has, as a consequence, to increase the time spent on your site and your click rate. They will also take action in the content writing and optimizing steps.
The Performance of Your Site
The goal of an SEO-friendly website is to ease the browsing as much as possible for the visitors too. Among the elements that help your site browsing there are the pages loading time. It would be best to assure your readers of a good loading time since it is crucial for your organic indexing. If your loading time is too long, visitors might immediately quit your site, which will harm your position in the search results.
The Strategy of Links
A coherent internal netting will avoid you having discouraged readers and will allow them to see clearly how your site is organized. Consolidate your site with internal links between articles on the same topic. Therefore, you will be able to link many pages that cover the same subject while putting forward your most important articles.
Netlinking is another capital point to optimize your natural indexing. A netlinking strategy rests on creating hyperlinks that lead to other pages of your site in order to increase its visibility. To conduct your visitors to your site with relevant external links will allow you to increase the reputation of your website, as well as give it legitimacy from readers and bots.
As you have understood, SEO cannot be neglected even during the creation process of your website since its popularity is based on a lot of things. Of course, it is essential to establish a good SEO strategy but not sufficient. A site SEO must constantly be evolving. Algorithms are updated regularly; your site must be able to adapt to keep or improve your indexing.