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How to Use Your Logo on Your Website

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What is your brand image’s most important element? It is probably your logo. Whether it is for your products, social media or website, your logo must be displayed everywhere so we can recognize your brand easily. Besides increasing your credibility, it allows you to show your values and what makes you stand out from the competition. Let’s see how you should use your logo on your website in an effective way.

The Importance of Your Logo

Your logo is one of the most important elements of your website. It is for this reason that it is often located at the top of your site. Consequently, it is one of the first things your visitors will see. Your logo must represent your business, but its values too. If you wish to look credible, you should take the time to have a professional-looking logo. On the contrary, if you do not have a logo or if it is blurry, it may send the message that you are not a credible company. As your visitors only have a few seconds to decide if your site answers their needs or not, the presence of your logo can encourage them to stay.

Your website is the base of your online presence. Since your logo must be used everywhere, we should find it on your site as well. Here are some suggestions of places you should use your logo on your website:

Where Use My Logo?

  • The Header
    The first place where we should find your logo is indeed in your website’s header. You can put your logo left, center or right; whatever your choice, it must be visible. You can add your slogan under your logo as well.

    On the WebSelf editor, you can add your logo by clicking on the header and Edit. Then, click on Add content and Image. You will be able to upload your logo to your website header.
     

  • The Footer
    Many people like to use their logo in their website footer. You can use a simplified version of your logo or the original one, as you wish. Furthermore, most of the time, the logos displayed on the footer are smaller than the logo in the header.

    As is the case with the header, to add your logo in the footer, click on the footer section and Edit. Then, click on Add content and Image.

  • The Favicon
    But what is a Favicon exactly? It is the small symbol that we find on website tabs. Often, businesses use a simplified version of their logo because of the available size (for example, Facebook only uses the F of its main logo). You can use your logo, or at least a version of it, as Favicon on your site. Often, it needs to be in an SVG or PNG format, but there are online format converters if needed. All credible websites have their own Favicon.

    To change the Favicon of your website, click on the Settings tab located at the bottom left on the editor. On the General page, you can find the place where you can add your logo as a Favicon. 

  • Your Brand Guide
    Do you have a brand guide? It is where you can note all the essential elements of your brand: color palette and codes, used fonts, all the different versions of your logo, etc. We recommend you take the time to create a brand guide and add all your business's design elements. Consequently, you will not have to ask yourself what colors you should use or what font is on your logo, for instance.

    Do not forget to use the elements of your brand often to create a strong brand that is easy to recognize.

A Few Mistakes to Avoid Regarding the Use of Your Logo

Mistakes can be avoided; here are a few frequent errors to avoid when you wish to use your logo on your website.

  • Not using the proper format
    It is essential to use the right file format for your website logo. We recommend your logo to be in a PNG format since it provides a transparent background and high quality. For example, a logo in a JPG format does not provide a transparent background. It is then more difficult to use the type of file for your logo.
     

  • Your logo is too small
    Except for the Favicon, make sure that your website logo is not too small. We should be able to see the details clearly. For example, if you included a slogan or the name of your business, the text's size should be at least 16 pixels to help the readability.

  • Your logo is too big
    Similarly, your logo should not be too big. Most of the time, your website header should not be bigger than one-quarter of the screen. Since your logo is only one of the header's many elements, make sure that it does not take up too much space by being too big.
     

  • The colors do not fit well
    It is essential that you use the colors of your brand on both your website and logo. When you add your logo somewhere, make sure that there is a sufficient contrast with the background. 

    For example, if your logo’s main nuance is a light grey and your website header is white, your logo might go unnoticed. If needed, try to have different versions of your logo (for example, a black and white version), so you can always efficiently use your brand elements.

In conclusion, we hope we manage to give you a few tips on how to use your logo on your website correctly. Be proud of your brand image, and do not hesitate to display it everywhere. If you do not have a logo, we suggest you take a look at our partner FreeLogoDesign to create yours in only a few minutes.