Whether you created your brand image yourself or hired a professional team to do it, it remains one of the essential elements of your business. Now that you know the colors, fonts, and style, what is the next step? Here are some examples of places where you should use your brand image.
Reminder: What are the components of a brand image?
Before we start, let us take a moment to remember what components are part of your brand image. In sum, all elements representing your business and its values can be part of your brand image. Generally, there are brand colors, fonts, styles, a slogan, a logo, and its versions, rules, etc. Also, keeping all this precious information in a brand guide is important.
Where to display your brand image: a few suggestions
What can you do now that your business has a brand image? It would be a mistake not to use your brand components since they can help you send a specific message related to your values.
You can use your brand image everywhere! Here are some examples.
Your website
Let us start with one of the most important places: your website. You must use your brand image on your site so visitors can see your professionalism and values at one glance.
Many elements of your brand image will be helpful during your website creation. You can use your logo in the header or footer and strategically employ your brand colors. For example, choose a brighter color for the call-to-action buttons or important titles. Do the same with fonts and the general style.
Did you know that you can easily manage the style of your WebSelf website? Indeed, on your website builder, you only need to click on the Styles tab to quickly modify some elements like the font for texts or titles, or the colors.
Your social media
Another place we should be able to find the presence of your brand image is on your social media pages. First, you should use your logo as a profile picture. Second, when you create content, think about using your brand's components and adapting them according to the platform. This way, it will be easier to recognize your business.
For example, you could decide always to use the same colors or fonts. If you want to publish pictures, think about always using the same filter or keeping the same ambiance to maintain brand consistency. Then, think about the tone. If your brand image is upbeat and fun, we should feel it when you share content on social media.
Regarding WebSelf, turquoise blue is the dominant color of our brand palette. Consequently, whether it is for a Facebook post, a Pinterest infographic, or a YouTube video, there are great chances that we use this color to be recognized more easily.
Your email signature
Another place that is often forgotten is the email signature. If you need to send many emails every day, it could be relevant to take the time to add your brand image to your signature. It will allow you to show your personality and credibility even if the sender does not know you yet.
First, your logo should be present in your email signature as well. Your brand image is more than a simple logo; however, it is essential to mention that your logo remains the most important of your brand. Then, think about displaying your brand image colors and fonts. Finally, stay simple and only add relevant information.
PS: If you have created your logo with our partner FreeLogoDesign, please note that you can now create professional-looking email signatures with them!
Your official documents
If you manage a business, you certainly know that you frequently need official documents, whether letters, envelopes, contracts, or even invoices. Adding elements to your brand image can also add a customized touch to these digital or numeric documents.
As with your email signature or social media pages, it is easy to add your logo in the header. Then, once more, think about the colors, fonts, and general style of your brand image. You likely already noticed that important businesses use their brand image everywhere. It will also allow you to stand out from the competition and show your values, even on a simple paper sheet.
For example, if you send an official press release, remember to display your logo proudly. It will help look credible and professional.
Everything that is printed
Finally, think about using your brand image on everything that is printed. It can be on posters, packaging, uniforms, business cards, menus, flyers, etc. Everything used by your business should represent it in a way. Consequently, remember to use the colors, fonts, and styles, and respect the brand rules.
Let us say that you open a restaurant. You can surely use your brand image to stand out from the other restaurants in the neighborhood. Display your logo everywhere and ensure that we find your brand colors in many places, either for the decorations, the servers’ uniforms, or even napkins.
An excellent example of a restaurant that has strong and easily recognizable branding is Starbucks. Whether it is on their products, packaging, or merchandise, we can find their logo and the use of their green in every Starbucks in the world.
In conclusion, once you have your brand image, use it everywhere so people can link the components to your business, products, and values. With time, people will be able to recognize your business just by seeing your logo or a color combination. What can you do if you do not have a satisfying brand image? Find out our best tips on creating a brand image on a budget. We wish you all the best!