How to Use Keywords on Your Website

How to Use Keywords on Your Website

A while ago, we published a blog article that explains how to find good keywords for your website. Once you have searched and found relevant and popular keywords, what is next? Let us explain how to use keywords on your website to optimize your indexing on search engines.

Reminder: How to find relevant keywords

If you need help finding relevant keywords for your website, let us take a moment to see this more closely. Keywords are essential to help Google find your website and index it accordingly. Therefore, you must avoid choosing random keywords since they can significantly impact your search engine results position.

Where can you find great keywords? Here are three steps to follow to help you. 

First, think about your business or project. What do you do? What are your products? What needs do you meet? Note down every word that comes to your mind. For example, if you are a photographer, you could list all terms related to your profession like photography, photo, etc. Then, think about more precise keywords that summarize what you do. In this case, you could choose longer keywords or terms with a place: wedding photographer, family portrait, Seattle photographer.

Once you have a list of potential keywords, try them on search engines to see the results. Try both general and precise keywords. You will probably be more successful if you use more precise keywords like Seattle photographer than only using the term photographer on your website. Also, while looking on Google, you might have other ideas of relevant keywords. 

Finally, choose five keywords with a lot of potentials and try them on Ubersuggest. Ubersuggest is a tool that provides keyword data and suggestions. When you enter your potential keywords, you can see whether they are unsuccessful or popular. Remember that you must use the terms used by your potential customers. Remember that there are thousands of similar websites on the internet; there is a lot of competition. This is why using a more precise keyword will increase your chances of success and standing out in the search results.

How to use keywords on your website

Now that you better understand the keywords you want to use on your website, what is next? What must you do and what should you avoid to ensure Google understands well what your site is about?

Make a list of all keywords you want to use

Before you start adding your keywords everywhere, it is essential to mention that using these terms must be done naturally. If you are trying too much to please Google, there are great chances that your visitors will not like your texts. Just imagine what a paragraph would look if someone used the same keywords in every sentence.

Let us say that your best keyword is: wedding photographer in Seattle. Make a list of all the terms related to your keyword to use synonyms in your texts. You can use keywords like wedding in Seattle, wedding photos, event photographer, etc. Tools like Ubersuggest and Keyword Tools can help you get suggestions related to your main keywords. 

Add your keywords in your titles

What are the places where you should use your keywords on your website? First, there are titles, especially H1 titles. H1 titles are the main titles of a website page. Since Google analyzes these, finding your most important keywords in the titles is essential. 

Regarding this, if you created a website with WebSelf, you can put a title as the page's main title by checking the box in the title builder. Ensure to have one H1 title per page. 

Add your keywords in your texts

Of course, there are texts. As we mentioned above, using your keywords naturally in your website texts is essential. Be strategic and avoid using the same words or terms in the same paragraph; however, we should be able to find your most important keywords on every page of your website.

To help you, you can also indicate which are the most important keywords for a page. To do it, click on the Pages tab on the website builder and then right-click on a page to access the SEO settings.

Use your keywords on your SEO settings

Your titles and texts are not the only places to use keywords if you want to be liked by Google. Indeed, this search engine uses title tags and meta descriptions when indexing your site. Therefore, using your best keywords at these two places is also essential. 

A title tag is relatively short. It is a title that has 50 characters on average. In the search results, they appear in blue. On their side, meta descriptions are texts made up of a few sentences with a maximum of 250 characters. It is the description that appears under the title in Google search results. You can add a title tag and meta description for every web page by checking your SEO setting in WebSelf. 

In conclusion, keywords can make an important difference in the success of your website. By using the best keywords at the right places, search engines like Google will find it easier to index everything. If you need a hand, take a look at our list of 9 tools to help you with your SEO. Good luck!