How do you choose the right type of logo?
Although a logo is not your entire brand image, it remains its heart and one of your most important ambassadors. Your logo must represent your values and identity well. Since several types of logos exist, how do you choose the right one?
To start with, take a look at the different logos and note down the styles and elements that you like. It is important to mention that right now, minimalist logos are currently trendy. Then, ask yourself which element you want to put ahead. Is it your business name or symbol? Do not hesitate to try different combinations.
Presentation of logotypes and tips on how to use them on your website
Do you need help? No worries; we took the time to list the main types of logos and provide tips on using them efficiently on your website.
Lettermark and monogram logos
Let us begin with lettermark and monogram logos. These are logos mainly made up of letters, often four or fewer. They are often used by businesses that use acronyms for their name. The letters can be duplicated, moved, or entwined to give a specific effect. It is vital to choose a font that represents your brand well, too.
IKEA, Chanel, and the New York Yankees use lettermark or monogram logos.
How to use a lettermark or monogram logo on your website
Since these logos are generally short and simple, they are flexible. Use the acronym as a Favicon, in the website header and the footer.
Wordmark logos
The wordmark logo is similar to the lettermark logo because it is a type of logo made up of only text; however, it is not an acronym but the complete name of the business used here. If you have decided to use your name as the business name or want to promote it, it is a type of logo to consider. Once more, choosing a font that works well with the business message and values is essential.
Google, Netflix, and FedEx are examples of wordmark logos.
How to use a wordmark logo on your website
Of course, it is recommended to use a wordmark logo in the header and the footer of your website; however, you might need a simplified version for the Favicon. Why not benefit from this opportunity to create a version of your logo with only the initials of the business name for smaller format needs like Favicons and app icons? It is what Facebook and Google decided to do.
Combination mark logos
The combination mark logo, as its name suggests, is a type of logo comprising both the business name and an icon. It is the most used type of logo by businesses in general. Here, it is essential to find an icon, a symbol that represents the brand well. It is also a logotype considered flexible and easy to use, which explains its popularity.
Lacoste, YouTube, and Huawei chose combination mark logos for their business.
How to use the combination mark logo on your website
Since combination mark logos include two different components, they can be used separately if needed. For example, you could use the symbol part for the Favicon and the complete version in the header and footer.
Emblem logos
It happens that brands become so popular that we do not need the business name to recognize them. When this is the case, businesses often choose to use an emblem logo, which is only made up of an icon. To achieve this, the used symbol must be strong and customized. It is not a logotype we recommend for startups and new businesses.
Apple, Nike, and Target can be recognized easily because of their strong emblem logo.
How to use an emblem logo on your website
Emblem logos are often flexible because they are simple. You can use them in the header and footer of your website, as well as a Favicon. Here is a suggestion: do not hesitate to explain what you do and add your business name at several places on your website. It is possible that someone does not know your services and products even if you are known in your field.
Badge and coat of arms logos
If you want to give a more serious or traditional touch to your brand image, choose a badge or coat of arms type of logo. These often have multiple visual components and use a shape in the background. Since coats of arms have been used for centuries to represent official authorities like kingdoms or prestigious universities, these types of logos can help you increase your credibility.
We can give Harley-Davidson, UPS, and Stella Artois as examples of badge or coat of arms logos.
How to use a badge or coat of arms logo on your website
Like emblem logos, badge and coat of arms logos can be used everywhere on your website; however, for smaller elements like Favicons, it could be relevant to have a version without the company name or a simplified one.
In conclusion, using your logo everywhere, whether on your website, social media pages, products, or important documents, is essential. Besides showing your business values, it will help you be more associated with your products and make them unique. Whatever the chosen type of logo, it is one of the things that we should find in your website header. Display it proudly!