Why is it important to know more about your website visitors?
Before we start, let us take a moment to explain why it is important to know what type of people visit your website. Indeed, the more you know about them, the easier it will be to adapt your web pages and content to meet their needs. When you started your business, you probably took the time to define your target audience, but is it the same people who visit your site? Results may surprise you.
The more you meet your target audience's needs and create an attractive website, the more you increase your chances of converting and getting sales. For example, if you notice that a significant number of visitors are from Ireland and aged from 30 to 40, it could be critical to adapt the content using their interests and the language used by this group of people.
How can we know who visited our website?
There are different ways to get data about the people who visit your website. Although there are plenty of tools, let us present you three.
Please note that cookies are getting increasingly regulated. Getting information about your website visitors could soon get more challenging because of questions and regulations about data privacy.
Google Analytics
Google Analytics remains the most powerful tool regarding your website statistics nowadays. Indeed, we have access to several relevant data, whether about the most visited pages, the country of origin, the conversion rate, and all this for free. You only need to follow a few steps to connect your website to Google Analytics.
Learn how to use Google Analytics if you have a website created with WebSelf.
WebSelf’s statistics
If you have made a website using WebSelf and chose one of our premium plans, please note that you can also access various statistics on the visits and visitors. Indeed, on the dashboard, you can see the most visited pages, the traffic sources, the referral websites, the number of visits, the country of origin, and much more.
Forms and surveys
If you do not want to use cookies on your website, did you know it is possible to access some data regarding your site visitors using forms and surveys? Of course, not everyone will accept answering your questions. You might need to encourage them by offering something like a rebate in exchange.
For example, you could send a survey to know more about your clients after a purchase or a first contact.
What information about my website visitors is essential?
Whatever tool you decide to use, you may have a great amount of data regarding your website visitors in hand. Consequently, what is the most important information?
The way they found your website
The source of origin is one of the most important information regarding your website visitors. In other words, what were they doing before visiting your website? Did they search for something on Google? Were they on social media? Did they connect to your site or online store directly? You can find this data by looking at the referral sites. This way, you will know what brings you traffic and try to maximize the results.
The country of origin or language used
Next, two interesting elements about visitors are the country of origin and the language used. Knowing where they are coming from allows you to adapt your website and content more easily. Indeed, visitors from Ireland will use words or expressions different from those of someone in Australia or South Africa. Moreover, if you created a multilingual website, knowing which languages are the most popular would be relevant to ensure enough content.
The age range
In the same vein, there are elements like the age range of your visitors. Who visits your website or online store? Is it young women who are in their 20s or retired men? When you have this information, you can ensure you meet the needs of your clientele better and choose visual elements that should please them.
The device used to connect to your website
Finally, there is the question of the device used to visit your site. Nowadays, people use nearly their smartphones as much as their computers to browse the internet. What about your website visitors? Which device do they use the most? If it is smartphones, checking if your website is optimized could be essential. Moreover, mobile devices are increasingly used online.
Find a few tips on refining your website's mobile version.
In conclusion, whatever your project goal, you need to know more about who visited your website to achieve it. Many tools can help you find relevant statistics and data about your visitors and what they do on your site. Then, you need to identify and use the most vital information to improve the user experience.