The importance of finding the right font for your site
Before we start, let us take a moment to remind you of the importance of finding the perfect font when creating your website. It may seem like something less important at first sight, but by choosing the right font, you can ensure that your texts are read while adding a touch of personality. It is also an element of your brand image; therefore, it is essential not to choose this element randomly.
As is the case with web design, there are typography trends. Moreover, you might have noticed that more and more websites have sections with only text, without using any pictures. It is something done by sites wanting to have a very modern look. Consequently, finding and using a font that will meet your needs is vital.
Please note that you can use one or two different fonts on your website. We do not recommend using more than two typographies to ensure the final result remains consistent and balanced.
Four things to consider when looking for a font for your website
As we mentioned, there are thousands of different fonts. Whether it is a script, sans, or serif, we find you four things to consider when searching for the perfect font for your website.
Your brand image
If you already have a logo, you may have been already using a specific font. Thus, if you have already defined the main components of your brand image, it would be relevant to reuse the same font on your website, if possible. It is part of brand consistency, which is always using the same elements to help them be associated with your business more efficiently.
If it is a typography that is too decorative or not optimized for the internet, it could be possible to choose a similar but simplified one. You could keep your first font for some precise elements like your header or as a signature.
Readability
One of the most important elements when looking for a website font is readability. Indeed, you must make sure that all your texts are easy to read, whatever the medium. Therefore, choosing a more neutral font is better than something with many decorations for your texts.
Generally, serif fonts are used for longer texts like the ones we find in books; however, on the web, it is recommended to choose a sans-serif font since the available space can be limited. Do not worry; it is not because you take a sans-serif font that you cannot be original or show your personality. This type of typography is also considered more modern.
Accessibility
Let us now discuss the question of accessibility. On one hand, it is the capacity to read your text easily. Besides choosing the right font, you must ensure it has a sufficient text size. On the other hand, it also allows you to use the selected font for your website elsewhere.
Above, we have explained that fonts are one of the elements of your brand image. When you choose a font for your website, using it elsewhere, for example, on visual designs, would be relevant. Once you have selected your fonts, remember to note the typography names in a brand guide. Also, it could be a good idea to have a font that can be declined, whether in italics or bold, to access more options and style opportunities.
What about titles?
The rules for titles are slightly different from the texts of a website. Since it is mainly an element that helps structure the information, it is possible to use a different font or something more decorative. Once more, whatever your choice, we should be able to read the content easily.
Here, you have the opportunity to reuse your logo’s font or something with more personality. Do not hesitate to test various fonts to find the combination that matches your interests. A serif font could be an interesting option if you want a more refined or serious look. If you need a hand, note that our newest website builder, WebSelf Simple, provides many typography combinations according to the chosen theme and style.
Reminder: Remember to structure your website texts
Here is an important reminder if you plan to add a lot of content to your website. You likely already know that it is essential to have sufficient texts to have better results on search engines. However, you must not forget the user experience. We do not read the same way on a website as in a book.
Remember to write smaller paragraphs and use titles and subtitles, whether it is a blog article or your website homepage. This way, your visitors will be able to find what they are looking for more quickly and will not be discouraged by all they need to read.
In conclusion, what do you need to remember if you need to find a font for your website? First, consider reusing your logo font to create brand consistency. Then, choose one that remains easy to read and has different customization options. Sans-serif fonts are better for texts, but you can use another type of typography for titles.
If you need other ideas and suggestions, find out our tips to harmonize fonts on your website. Good luck!