Why does a real estate agent need a website?
Before we start, why would a real estate agent or agency need a website nowadays? First, a website allows one to gather all the important information regarding the business in the same place. What type of property do you sell, and what are your rates? What are your office's opening hours, and who are your team members? A website can help you improve the credibility of your business.
Moreover, it is a more complete and complementary tool to social media marketing. People using search engines like Google can also find you more easily, which is not to be neglected.
What should we find on a real estate website?
Some real estate agencies provide platforms to display available houses. However, if you are independent, you may not have access to these resources and must create a website from scratch.
To help you out, we found five pages or sections that should be on a real estate agent's website.
A homepage
All websites have a homepage unless it is a landing page. This page is often the first place visitors see; therefore, you must pay special attention to it.
But what should we find on your site homepage? Your homepage should be a summary of your website. Add a short presentation and display a few available homes. Remember to use great-looking pictures, too. To improve the browsing experience, consider using call-to-action buttons to encourage visitors to visit the other sections of your website.
An about us page
Next, you should think about your about us page. It is a web page that people will consult to learn more about your story, team, and experience. Have you completed any courses or special training? Did you win any prizes, or were you mentioned in newspapers? How many clients did you have since your beginnings?
This page is essential because it can convince people to want to work with you. Since there can be a lot of real estate agents in an area, aim for what makes you unique and what makes you stand out from others. Also, it could be relevant to explain why you decided to choose this path or why you are passionate about this field or market.
A page with your available properties
If a real estate agent has a website, it is likely to display the available houses or properties. We should then find the price, number of rooms, inclusions, exclusions, dimensions, etc. Remember to answer all the questions your visitors could ask themselves.
As is the case of an online store, you should ensure that the photos displayed on this page are flawless. It must convince people to ask for a visit or more information. It would help to have pictures of all the rooms from different angles. Do not hesitate to hire a professional photographer if needed.
Here is a small tip: remember to compress your many photos to help the page download quickly. You could also add a slideshow or a gallery to present all the images.
A contact page
A business website page that is often underestimated is the contact page. Yet, it remains one of the essential pages because it is the place people will visit to know how to communicate with you. You must then make sure that it is easy to contact you.
You have several options. In addition to displaying important information like your office's open hours or physical address, you can add contact information like your phone number and email address. If you want to collect more information, you can also add a contact form to this page.
Testimonials
Finally, the last thing we should find on a real estate website is a section with testimonials. Whether you want to use it directly on your homepage or all your pages, it is a wonderful way to get your visitors' trust, especially when you start.
At the end of a sale, you should take the time to ask your clients for feedback. Were they satisfied with your services? If the answer is yes, ask them for their permission to display their comments on your website. Please note that if you have a Google My Business profile, your clients can leave comments at this place, whether they are good or not.
In conclusion, websites remain interesting tools for real estate agents. Besides allowing them to answer questions and be found using search engines, they can display and present the properties they sell.
If you need website examples, do not hesitate to check some of our clients’ sites for inspiration!