Why do construction and renovation businesses need a website?
Before we start, it is possible that some entrepreneurs are not convinced by the necessity of having a website. Of course, several construction companies find contracts easily without using such a tool. Unfortunately, this is not the case for everyone.
There are many benefits to having a website. First, it allows you to gather and control all the information in the same place. Your potential clients can access all the information they need before contacting you, whether it is your services, prices, or examples of past work.
The second important advantage of websites is that they allow you to be found by people using search engines like Google. An optimized site can appear in the first search results, allowing you to increase your website traffic, number of potential customers, and sales.
What should we find on the website of a construction company?
Whether you want to work with a professional or do it yourself, we have made a list of the various elements we should find on the website of a construction or renovation business.
Remember that the main goal is to answer all potential clients' questions and encourage them to contact you for a quote.
A defined branding
The first element we should find on the website of a construction business is well-defined branding. It must look professional if you want to increase your chances of having a final result that will help improve your credibility. To achieve this, you need to use the right visual elements. For example, it is not recommended to use various colors and fonts. Also, we should find your logo in the header and as a Favicon.
A welcoming homepage
The homepage of your construction company website is often the first place potential customers see. Therefore, it is vital to pay special attention to it and ensure that it helps give a good first impression. Besides serving as the main entrance, your homepage must summarize your site's content. You can include general information and invite people to learn more by visiting the other pages and sections.
An about us page
Another important page of your company website is the about us page. Since there might be a lot of entrepreneurs in your area, this page is the perfect place to present your business and stand out from the competition. Take this opportunity to tell your company's story and present your team members. If you have won any prizes or have particular expertise, do not hesitate to mention it. You need to make them feel that you are trustworthy and make people want to work with you.
Examples of past projects
Another way to convince potential customers to contact you for a quote is to show what you are capable of. Consequently, remember to include a portfolio and some examples of your past work and projects. This is especially important in construction and renovation since people want to know if you can achieve what they need. It can also give them ideas for their own houses.
Some clients’ testimonials
Similarly, it is recommended that you display testimonials of satisfied clients directly on your construction company website, as this is another proof of your professionalism and credibility. Customer reviews are essential because they show that other people are satisfied with your services. It can make a massive difference if your potential clients do not know you or are looking for information.
A form for quote requests
Of course, if you have created a website, it is likely because you want to promote your services and ease the first contact. Thus, the process must be accessible. First, you can create a contact page where you can display all the information people can use to communicate with you (email address, physical address, phone number); however, why not add a contact form? You will have the opportunity to collect more information on your potential clients' needs and come up with a quote more quickly.
A frequently asked question section
Finally, the last element to consider is the frequently asked question section or FAQ. Besides answering the primary questions of your potential clients, it adds relevant content to your website, which is good for your SEO. Start by asking yourself what people are looking for when they visit your company website. What are the most popular questions when they contact you? For example, you could tell more about the areas available or your services and rates.
In conclusion, there are several benefits to having a website when we are an entrepreneur or the owner of a construction or renovation company. Besides helping your credibility, it gives you the opportunity to be recommended by search engines. Regarding the creation process, after completing your plan, consider your brand image and all the sections you need. The more you can answer questions and prove your expertise, the more people might want to hire you.
And if you do not have the time, note that you can always hire WebSelf’s experts to get a custom website. The best of both worlds!