Why consider elegance when creating your website?
Before we start, what is elegance, and why is it relevant to have a website or online store with an elegant look? Is it something that is only reserved for luxury brands and the best designers?
If we look at the definition of elegance in a dictionary, it is said that elegance is the quality of being elegant, full of grace, simple, neat, and ingenious. Elegance pleases the eye and can help you display professionalism and convince potential customers to work with you.
How do you give your website an elegant look?
If you have decided to create a website yourself, what can you do to ensure the final result is elegant? We have found five things to consider during the creation process to help you get a website that meets your expectations.
Think about minimalism
First question: What makes a website look elegant and professional? If we look at business sites like Dior, Mercedes-Benz, and Apple, we quickly notice that they use minimal design. Indeed, simplicity and minimalist design have remained important web design trends over the last few years.
Therefore, if you want to create an elegant website or online store, keep it as simple as possible. Keep the visual elements that add something to your site and target audience. On the contrary, a website that uses too many visual components can look amateur or neglected.
Find the right color palette
Let us now move on to colors. As we mentioned before, it is recommended to use only a few hues that will represent your values well. Moreover, these colors must be used everywhere afterward to have great brand consistency. For this, you only need to think about Starbucks. Wherever you are, all the coffee shops use the same visual elements.
You can use whatever color you want when creating your website; however, some hues are already associated with elegance. First, black has been used to represent elegance for decades. The dark mode also attracts new adepts every day. Dark hues like purple, indigo, and brown are also interesting possibilities.
Choose a sophisticated font
Similarly, fonts remain another visual element that can help you create an elegant website. What is best between a serif and a sans serif font? Most of the time, it is recommended to use sans serif fonts online, especially for short texts like titles. Whatever your choice, you must ensure that your content remains easy to read.
Since mixing different fonts is not always easy, we have decided to give you a hand. When you create your website with WebSelf Simple, you have access to our various combinations of typography created especially by our designers, according to the chosen style and theme.
Look for consistency
Earlier, we discussed the importance of brand consistency, which means always using the same visual elements, whatever the medium. Consistency is also vital when creating your website, especially if you want the final result to be elegant. Once more, the more you use different components and styles, the more likely you are to build something that does not look professional.
And when we mention consistency, it means that all the pages and sections of your website respect the same theme. Indeed, we should find the same color palette, fonts, and image style, whatever the place we are on your website. Good consistency will help you have a strong brand image.
Use a few high-quality images
If you want to have a successful website or online store, remember to use high-quality images. Since a picture is worth a thousand words, a blurry photo can significantly harm your credibility. Moreover, it is not necessary to use dozens of various visuals. Only keep a few to maintain a minimalist and elegant style.
You should also use the same style for your visual elements, whether icons, logos, or pictures. To achieve this, you can work with a professional designer or photographer to ensure a guideline for all components. You can also discover our tips for capturing professional photos.
In conclusion, an elegant website will increase your credibility, which can be important if you sell products or services. To do that, think about remaining simple and choosing visual elements considered gracious and high-quality.
If you are starting this adventure and looking for components to build your visual universe, do not hesitate to learn more about creating a brand image on a small budget. Good luck!