The benefits of using videos on your website
Here is our first question: what are the main benefits of using videos on your website? Is it worth it?
Unlike images that are more static, a video has the main advantage of drawing attention more easily. Users will then spend more time watching videos than photos, which can improve many interesting statistics, such as the average time spent on your site in general. To confirm this, you only need to think about how you use social media. Do you spend more time watching and commenting on videos or photos?
Videos can also be the perfect tool for dynamically conveying information
A few tips on how to use videos strategically
Now that you know more about the benefits of videos, how can you use them on your website for optimal results? We have found a few tips to help you.
As a section’s background
If you have decided to create your website with WebSelf Simple, please note that you can now use a video as a section’s background. It could be relevant for the top of your website or online store to captivate your potential customers while giving a modern touch. Try to find a simple video with attractive images that represents your offer well.
To present yourself
If you sell services or are an expert in a specific field, why not use a short video to present yourself? This way, your visitors will have the opportunity to learn more about you and what you offer. It can also add a human touch to your website or blog. It could be interesting to add this type of video directly to your website homepage or about us page.
Be inspired by what you would tell a potential client you would meet during an event. Here is an example: Hi! My name is Melissa, and I am an experienced content creator for Instagram. Over the past few years, I helped more than thirty businesses increase their visibility with customized campaigns. Let me explain why you should work with me.
To explain something
Videos are also an interesting medium to explain more complex notions and share your knowledge. For this reason, there are often the basis of online courses. Therefore, if you want to summarize a blog article or explain the steps to follow to achieve something, it could be relevant to create and add videos to your website.
Think about optimization
On another topic, it is vital to mention that videos directly impact the weight of a web page and the bandwidth. Indeed, this media has the disadvantage of requiring more energy than a simple photo. In other words, the more you use videos, the more your page will likely need more time to download. Consequently, we recommend you only use videos on your website when they add actual value; remember to optimize them when possible.
For example, you can always create a shorter version for your website and invite people to watch the complete video on YouTube.
How to use videos on WebSelf Simple
Are you creating your new website with WebSelf Simple? If so, here is a small FAQ about using videos on our new website builder.
How do you add a video from your computer to your library?
Connect to the website builder, and on the left menu, click on the library icon. Then, click on the Add button located at the top left and choose the media you want to use. Please note that adding a video from a YouTube or Dailymotion link is also possible. These videos are often already compressed.
Where can I find right-free videos for my website?
It is possible that you are no video editing expert and are looking for right-free videos for your website or online store. Regarding this, we are proud to announce that WebSelf partnered with Pexels to provide you with a library of free images and videos. You can access their extensive catalog by visiting the library in WebSelf Simple’s website builder.
How can I add a video to a web page?
How can we add a video on our website made with WebSelf Simple? When you choose a template section, you can replace the spaces dedicated to visuals for videos. To do it, click on the picture and Change. On the left, the website builder will give you the option of adding a new photo or video.
If you want to add a video in the background, you can edit the elements on the right of the section. On the left menu that will appear, click on Background and Video. Then, choose the opacity and color and add a description.
In conclusion, there are many benefits to using videos directly on your website. Besides making it more dynamic, it gives you the opportunity to share a lot of information quickly. Simply remember to add videos only when they are relevant and compress them to ensure they do not harm your SEO.
If you like making videos, why not create a YouTube account for your business? It is another way to increase your notoriety on the internet!