Have you Completed your Online Store?
First, have you done everything necessary to complete your online store? Meaning, does each product have at least one quality image and a description? If not, go back to the publisher of your store and fill in the different sections. A product that has a nice image, description, and answers potential customer questions will sell more than a product with only a name. Having sufficient information about your products will show your customers that you can be trusted. If you would like to read more about the design and branding of online stores, we strongly recommend that you take a look at our article on How to Design a Shop That Converts. Now that your store is complete and ready for sales, let's go to marketing.
Use a Discount as a Promotion
There are many ways to use rebates to increase sales. Start by calculating manufacturing costs and all related expenses, like the cost of your online store, delivery, wrapping paper, etc. Offer a discount that still allows you to make a profit on your product in order to make money. For example, during a quick sale, offer a 15% discount on a featured product or a $10 discount on a new item.
In addition, sales that are for a limited time often create a sense of urgency that can influence a customer not to miss out on the deal. Always try to opt for the biggest number when you have a discount. For example, choose a 15% discount if it is a savings of $10. Or, advertise a reduction of $10 if it is a 5% discount. It will feel more like a good deal to your customer. Another option is to provide package deals which is a discount for the purchase of several items. Do two of your products complement go well together? Why not create a bundle with these items for a small discount? It will make the purchase more appealing? You can do some classic offers like buy two and get the third free or two for the price of one. Always keep your inventory updated so that you know which products to promote.
Another option is to use promotional codes. We advise using different codes for each campaign. For example, have a code for people who read your newsletter, go to your social media sites, and for partner sites. Promo codes can be used for specific products or for your entire store. If you have questions about creating and using promotional codes, you can read about this topic in the help section. You can add a promotional code to orders to increase the loyalty of your customers. It encourages them to return to your online store to buy more. Your customers will likely be influenced by this offer.
Offer a Gift or Free Item
You do not have to offer a discount if you do not want to. There are other ways to increase sales. For example, you could offer free shipping as a promotion — if you can afford it. Customers can become frustrated with additional shipping fees when checking-out. As a result, they could cancel their purchase. The free delivery option could also be available when your customers buy a certain amount. It encourages them to add products to their shopping basket. Keep in mind that purchasing an item from your online store should be as easy as possible for your customers.
You can also offer a gift or sample when a customer places an order via your online store. Consider setting this offer at a certain amount to encourage purchasing more or so that customers can try different products. Opt for a product that is not expensive, but is good quality so that it promotes your brand well. You could also add a complementary product to your customers’ order to show that you have taken the time to consider their needs. In short, these little touches will be appreciated and could help you keep your customers. In any event, who does not like to get a gift?
In conclusion, we hope that this article has given you several new promotional ideas for your online store. Whether with a discount or a free item, there are many ways to make your customers happy. The best thing to do is to record the results of a campaign to know how you can improve for the next one. Is December approaching? Is your online store ready for this busy time of year? If you do not know where to start to survive the holiday season, we suggest you take a look at our article on how to prepare your online store for the holidays! This is where you will have great sales!