How to Create an Effective Newsletter

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You probably receive hundreds of newsletters per month. You open some due to habit, other that intrigues you, and you delete some without taking a look at them. Newsletters are still important marketing strategies in 2019. It is your chance to contact people that are already interested in your business or your products. You likely wish to create a newsletter campaign but where to start? Here are the steps to follow if you want to create an effective newsletter.

Reminder: What Is a Newsletter?

If you do not know what a newsletter is, know that it is a marketing tool used by businesses where they send emails to their customers or potential customers. They can tell them about new products or interesting promotions. Newsletters have the advantage to aim people that are interested in you. Therefore, it gives you a better ROI (return on investment) than most other marketing tools. It also allows you to develop and retain your clientele. There are much software that can help you create and send newsletters. 

1- Collect Email Addresses

The first step to create an effective newsletter is to collect the emails addresses you will send your newsletter to. Regarding this, it is important to respect the GDPR (General Data Protection Regulation) if your clientele is located in Europe. In summary, you cannot take the email address of customers without their consent. Did you know that you have access to an email collector when you have a Premium plan? People can subscribe to your newsletters directly on your website. You can find it on the editor by clicking on Add and under the Social category. 

2- Determine Your Goal

When you have your contact list, it is the time to prepare your newsletter. The first question you need to ask yourself is what is the goal of this newsletter? Is it to present a new product? Is it to tell them about a contest or a promotion? Contact your followers with a newsletter only when you have something to tell them; otherwise, they will unsubscribe. It must be worth something to subscribe to your newsletter. Therefore, provide them benefits only them will have access to.

3- Prepare Your Texts

Once you know what will be the main goal of your newsletter, you can start to create the texts. First, you need to write the subject of your email. You need to draw your customer’s attention very quickly to make them open the newsletter. You can ask a question, use curiosity or emotions to intrigue them. It is also recommended to use between 6 and 10 words for your newsletter subject. Thus, it needs to be short but interesting.

Moreover, write the content of your newsletter using call-to-actions related to your main goal in the text. You will not use the same call-to-action to encourage your customers to read a new blog article than if you want them to buy something with a promo code. People do not have a lot of time to read their emails so be clear, concise, and compelling. Do not forget to proofread your texts to avoid any mistakes.

4- Add Visuals

You already know that one picture is worth a thousand words. Why not use beautiful pictures related to your website or your main goal in your newsletter? It will be more attractive than if you only use texts. Visuals can be your ally, especially if you want to sell something. Show them a glimpse of what they will get when they will click on your call-to-action buttons. Finally, use nice fonts and colors that work well with your branding. Do not forget that newsletters are a marketing tool you need to match with your other campaigns. 

5- Find the Right Moment

Once your newsletter is created and finished, you then need to send it. But before you click on the SEND button, we suggest you take the time to find the right moment when sending your newsletter. Some software can find the perfect moment for you but you can find it too. First, where are the customers you are sending your newsletter to? Keep in mind their time zone. Second, if you send your newsletter to professionals, they are likely to be out of their office during the weekend and evenings. It would then be better to send your newsletter during work time. Many studies have shown that the best weekdays to send a newsletter are on Tuesdays, Wednesdays, and Thursdays. 

Furthermore, you can also check with your followers visit your website to have an idea about when they are browsing on the web. You can have access to this data on Google Analytics, for example. If you do not know Google Analytics very well, we did many articles on Google Analytics for beginners.

  6- Analyze Your Results

There is one last step to need to follow if you want to create effective newsletters. In fact, after a few days, we suggest you take a look at your statistics. This will help you improve your skills. Make a document where you can keep all important newsletter data such as the open rate, the click rate or the unsubscribe rate. Then, try to improve your results with new strategies when you will send your next newsletters. Duplicate what went well and with the time you will be able to create the perfect newsletter for your customers.

In conclusion, we hope that this article will help you create your own newsletter. It is very easy to create newsletter campaigns with software made especially for that. Start by collecting the email addresses of your followers (with their consent, of course), determine your main goal, and then create your newsletter with relevant texts and pictures. Do not forget that your newsletter must stand out of the crowd. Your customers receive a lot of newsletters and you must make sure that they will open yours.