How to Create a Great Landing Page

Image blog WebSelf

A website can have many purposes. It can be to have a blog and get notoriety on a specific subject. It can also be to sell your best products on an online shop. Have you ever thought of using a website as a landing page? It can be very useful if you use social media campaigns, for instance. If you do not know what a landing page is, we invite you to read the following lines!

What Is Exactly a Landing Page?

A landing page is a specific page on the internet with a precise goal. It is a page that your visitors find directly without passing by the homepage. They could have reached this page because they wanted to do an action like to subscribe to your newsletter or to download your latest ebook. Many use this web tool as a place to send potential customers when they have clicked on an ad too. When they are well done, landing pages have the advantage of having a better conversion rate than any regular website page; however, all website pages can also be landing pages in a way. 

These pages are in many ways similar to one-page websites, but they have less content on it. 

How Can I Create a Landing Page?

Generally, landing pages are made up of three elements: a good title, right to the point text, and eye-catching design. First, let’s talk about the title. It must be simultaneously clear, precise, and captivating. Choose an action verb and speak directly to your visitors. If you do not know how to write a proper heading, feel free to look at our tips on how to write a catchy title. Next, there is the text. Unlike other websites where it is recommended to have content for your SEO, the text of a landing page must be clear and short. It is often there to support call-to-actions. Remember that there must be only one goal per page. Finally, there is the design. Aim for something simple but beautiful that will not distract your visitors from your call-to-action.

For example, if you want your Instagram followers to subscribe to your newsletter, you could use a landing page to measure the success of your campaign. Create a page that will have a similar look to the rest of your website. Then, use a title like “Stay tuned! Save 15% on your next order!” and a text explaining why they should subscribe to your newsletter or conditions of use. Finally, add a prominent call-to-action button or a form that your visitor cannot miss. It is as simple as that!

A Few Tips When Creating Your Landing Page

If you want a landing page that converts, it needs to have only one goal, one action to do. Consequently, make sure to avoid adding any distractions on these pages. We even suggest you take out the header and the footer of your website, so your visitor does not click on anything else than your call-to-action button. Your potential customer must, however, know that they are on your website, or at least on a reliable page. You can then keep elements like your logo and your website name. On another matter, your visitors must only have two choices when landing on your landing page: they must do what it is requested or leave the page. Do not hesitate to take down notes on landing pages you find interesting.

Since it might be challenging to create the perfect landing page at the first attempt, you could develop versions with different texts, call-to-actions or designs to test them. Your visitors could come from different places too. We call that A/B testing. After a while, you could see which landing page is the best and try to improve them in order to have more conversions. Another thing you can do is to add testimonies at the end of your page to get their trust. Do not forget to measure everything with tools like Google Analytics.   

How to Create a Landing Page With WebSelf

Here are a few tips to help you create an effective landing page with Webself.

  • Create a page that does not appear in the menu

To create an invisible page that can only be reached by a direct link, click on Parameters, and Page Settings. Then, uncheck the options Hide page from the navigation menu and Hide page from the mobile navigation menu.

  • Hide the header and the footer of a page

Click on Parameters, and Page Settings. Then, uncheck the options Hide page header and Hide page footer.

  • Add and customize a contact form

Click on the ADD tab, and on Form. Then drag the form where you want it to be. It is possible to add questions or to change them  in the FIELDS section of the Form parameters. Do not forget to add your email address to receive all requests.

In conclusion, we hope that you will consider using landing pages as a marketing tool in 2020. Do not hesitate to try them on your website in order to measure conversions and encourage your visitors to take a precise action like subscribing to your newsletter. But do you know how to create an effective newsletter? Newsletters are a marketing tool that can be very relevant if you want to stay in touch with your followers!