How to Use TikTok in Your Marketing Strategy

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Do you often ask yourself if your business should be on TikTok? Today, you will not only have the answer but also understand how this video social media can help you and your marketing strategy.

Reminder: TikTok is a social media created in 2016. Its main purpose is to share videos, mostly funny content. Of course, the available content may depend on the algorithms and your choices too.

Should your business be on TikTok?

First, we need to analyze TikTok to know if this social media can help you increase your sales.

There are approximately 800 million active users on TikTok. 60% of them are young users aged between 10 and 29 years old. Therefore, more than 40% of all users are adults. TikTok is then not only used by teenagers despite what some people think. It is then likely that TikTok may reach your target audience.

The TikTok users spend on average 1 hour per day on this platform; this means they watch approximately 80 short videos. It is a significant amount of time since these people will use other social media like Instagram or Facebook as well.

It is important to mention that there is no magic recipe to succeed on TikTok. You must create original content to be liked. Nowadays, teenagers and adults are aware of the marketing strategies and do everything they can to avoid ads. You must then be clever enough to create content that will not bother them. Also, do not give up if your first videos are not viral. It takes some time and some tests to understand how to use TikTok adequately.

When you start on this social media, some rules must be followed. You need to be creative, dare to try new things, and do not worry if it may look ridiculous since you are here to create a trend. Then, use humor. TikTok is basically a platform for people who want to have fun. Your content should be simple, quick, and light. Another important thing to remember is to engage with your community; distract them and transform them into potential customers. Moreover, your community can be your main source of inspiration. You could comment on topics they care about in videos, for example.

In sum, you must define your different marketing goals and the target audience, understand how TikTok works, and create spontaneous and funny video content.    

How to sell your services or products on TikTok

There are many ways to promote your products on TikTok, whether you are currently using this platform or not.

First, it is possible to pay for ads. The link could then redirect people to a website or a specific account. TikTok has three options regarding this:

  •  The first option is to do brand advertising. They often appear when you launch the app and Stories and when you scroll videos.

  • The second option is native advertising. It can allow you to redirect people to your website. You can find it at the bottom of the videos. Its cost is however higher than advertising on Facebook or Instagram.

  • The last option requires that you are already present on the platform. The Hashtag Challenge ads allow you to promote a challenge for approximately 6 days. In order to catch people’s attention, you will need to repeat it many times or combine this with another type of advertisement. 

 Another way that does not require your presence is to work with an influencer that will talk about your products or services. It will allow you to reach a wider audience without having to create content for this platform.

Otherwise, if you feel able and want to succeed on TikTok, you only need to create your own channel and start making videos! To do this, you will have to respect a few rules, including those mentioned above. You will have to show your personality but also create relevant content that will please people quickly since your time is valuable on TikTok.

In addition, your target audience will be more likely to stay and watch your videos if you use trendy music. You can also combine your videos with current popular challenges. Of course, as mentioned, you can decide to create your own challenges as well. A good recipe would then be:

Trendy music + TikTok Challenges =  Potential curiosity of the users = Views

It is also proven that when you do a live video after publishing a TikTok video, it will positively impact your statistics.

Is there a difference between Instagram Reels and TikTok videos?

There are fewer and fewer differences between these two platforms since both companies add the same functionalities regarding the length or the available filters; however, TikTok remains a more specialized video platform. It is also not uncommon to see videos created for TikTok on Instagram. You can decide to publish the same content on these two social media or share different and complementary videos. 

Finally, our last tip would be to prepare your social media posts ahead of time always to have something to share. However, you should not create videos in advance and wait to publish them since TikTok is a more spontaneous platform. You must also follow the main music trends. Therefore, you must look from time to time at TikTok videos to make sure your content always stays trendy.