Why Your Website Should Include an FAQ Page

Image blog WebSelf

What tool do you need to save time and money regarding your customer service (and yourself) while helping your customers? Your FAQ page, of course! Are you unfamiliar with this term or do not know how it can be useful? Today, we will explain why you need an FAQ page.

What is an FAQ?

The FAQ or Frequently Asked Question is a page or section of your website where your customers can find all the answers they might ask themselves regarding your site, products, or services. Therefore, an FAQ is helpful, whatever the type of website you decide to create. Indeed, it is different from your about us page that allows you to talk about yourself, your work, or the reasons why you started this project. On the FAQ page, you have the opportunity to answer all the questions people could have.

What is the purpose of an FAQ page?

This page is essential. Indeed, an FAQ page or section is often a way to save time. Since you have answered all the questions your clients could ask themselves, you will not have to answer the same questions over and over by email or on social media. It will also allow you to satisfy your clients and help your customer service. Since we know that time is money, you will save a lot of money and time on the hours you will have to spend on answering your clients' questions.

Moreover, this tool is also a good way to convince your clients. These will not have to wait for your answers and then might be more willing to purchase something. Knowing what they want to know will save time too, and you will be able to get their loyalty more quickly.

How to write an FAQ page?

To write a successful FAQ page, you need to stay simple and straightforward. Use words that everybody can understand. Your FAQ page or section should be easy to find. The questions should be short, and it would be better if their answers should start with yes or no. 

There are two different types of FAQ: the static and the dynamic:

  • The static FAQ is a web page that gathers all the questions and answers on the same page. Generally, the answers are under the questions. This type of FAQ is still used today, but mostly by websites that only need to answer a few questions.

  • For its parts, the dynamic FAQ is like a search engine where you need to look for a question or a keyword to find an answer. It is also a type of FAQ that is more intelligent regarding the results and information provided (most looked questions, the satisfaction of the FAQ, etc.). If you are a company that offers many different products or services, this type of FAQ is more relevant regarding helping your clients find answers. Tools like Zendesk can help you provide a dynamic FAQ page on your website.

In both cases, you need to structure your FAQ page. You simply need to add title tags and subtitles. Quick reminder: SEO likes when it is all well structured.

But where look for inspiration regarding the questions to answer? You should be able to find the first questions by thinking about your clients. It will be the basis of your FAQ page. Then, you will receive questions from your clientele. Gather together the most frequently asked questions, and do not forget to check your social media accounts as well. You can also check your competitors' websites to find inspiration. If needed, tools like Ubersuggest or Keyword Tools can also help you find the best keywords regarding your FAQ page.

Do not forget to update your FAQ page regularly!

How to create a well-indexed FAQ page?

Your FAQ page is essential for your clients and your SEO as well. As mentioned above, the structure of your FAQ content is important for your SEO; therefore, do not forget to add categories, titles, subtitles, and meta descriptions.

Then, use the right keywords regarding your questions and answers. You only need to use keyword tools to help you know your clients' most important keywords. This way, your FAQ page will increase its chances of ranking high in search engines.

In addition, you can also add links or call-to-action buttons to direct your clients to other pages of your website, to display your offers, products, contact page, etc.

In conclusion, if your website does not have an FAQ page, you have work to do! Answer all questions your clients could come up with. And if you have an online store, you can also find our article on this topic: Online Store: What to Put in the FAQ section.