Reminder: Why is it important to update your website?
Let us now take a moment to discuss the importance of updating your website from time to time. An update is simply the implementation of small changes. Unlike a complete rebrand, you do not have to change everything and start from scratch.
There are many reasons why you should not leave your website untouched for several months or years. First, Google focuses on updated websites. It shows that there is an intention to give relevant information. Otherwise, since visual trends change often, to make sure to have a website your target audience likes, it would be interesting to update it to answer their needs and tastes.
Things you can update on your website
If it has already been a while since you created your website, here is a list of five things you can update to keep it alive and interesting. Once more, it is not necessary to change everything at once. On the contrary, we suggest you do it gradually. Think about updating your website at least once per month.
The content
First, you must ensure that your website content, like the texts and titles, is up-to-date. Are all the displayed information still accurate? For example, are the contact information, available services, fees, open hours, and next events still correct?
You must not forget that your website is the basis of your online presence. If you display wrong information on your site, there is a great chance that it will cause dissatisfaction among your clientele. You can also decide to remove or add texts if needed.
The visuals
As you already know, a picture is worth a thousand words. Consequently, are the pictures and images on your website still relevant? For example, if you added professional photos of you, are they up-to-date?
Moreover, if it still needs to be done, use high-resolution images that are not blurry on your site. A low-resolution picture can hurt your professional credibility. It is possible to compress photos and add them to your site to ensure that everything is not too heavy and harms your page loading speed.
The brand image
Your brand image is not only your business or website logo; it is all the visual components used to give your project a specific impression and style. Your logo remains an essential component of your brand image, but there is also the color palette, the fonts, the tone, and the type of images used.
As we mentioned, an update is not a complete rebrand; nothing stops you from updating your brand components. It can be to use a new logo or a more trendy color palette. With time, your website should evolve according to your target audience. They will likely change over the years.
The SEO elements
When was the last time you worked on your website SEO? As with the content, some elements likely evolved or changed since the last time you updated your site.
To start with, are your title tags and meta descriptions still relevant? Do they still represent your business or website well? Then, are your keywords up-to-date? It could be a good idea to try new keywords occasionally to monitor their performance and ensure that you stay relevant to search engines.
Learn how to find the right keywords for your website!
The blog articles
An easy way to update your website regularly is to add blog articles. Indeed, a blog allows you to increase the number of content people can find on your site while increasing your credibility. The more you write about a topic, the more you seem to master it.
And if you have the blank page syndrome and have no ideas for new articles, you can also work on your older texts to improve them. As with your site, ensure the displayed information remains up-to-date and relevant.
How to update your WebSelf website
If you have created your website with WebSelf, note that it is easy to update it. Indeed, connect to the website builder and make all the necessary modifications. Once all the wanted changes have been done, you only need to click on the Publish button located top right. Your website will then update itself automatically with the modifications. You can update your website as many times as you want.
In conclusion, adopt the good habit of updating your website regularly. It can be by ensuring the content is always relevant or changing the images yearly. It is the same thing on social media. Did you create an account but did not publish anything recently? Find some tips on using your blog articles on social media in this article. Good luck!