How to ensure that I always have something to post on social media?
Several people underestimate the work needed to create content for social media. If you do not have the budget to work with a strategist or a community manager yet, here are two tips to help you manage your social media like a pro.
Stay ahead of trends
The best way to find ideas for your social media is to stay ahead of trends. To do this, you must spend time on social media platforms relevant to your target audience. Note down the trends and ideas that come to your mind when you scroll through content.
Create an editorial calendar
Another way to manage content on social media more easily is to have an editorial calendar. Often, it can be challenging to create content on demand. To help you, think about an editorial calendar. This way, you will know in advance what needs to be created and posted and be able to manage your content and ideas more efficiently.
9 Content ideas to test on social media
Are you looking for new ideas for your social media content? We found you nine content ideas to try in order to add variety and value to your pages and accounts.
Present your products or services
There is likely a reason why you want to be active on social media. Is it to increase your notoriety or get sales opportunities? If it is the case, remember to take the time to present your products and services occasionally. This may be accomplished in many ways: you can display the benefits or explain how the product was made or can be used.
Answer your clients' questions
Your clients can be an unbelievable source of inspiration. For example, use their questions and comments to create content. Sometimes, you only need to answer their questions or create content explaining the steps to follow to do something. Besides helping them, it will display that you take at heart answering their needs.
Create behind the scene content
Whether you work from an office or outside, making content about your team or your workplace could be interesting. It can help you show your credibility and establish a bond of trust with your clients while telling them that you are human and that you exist. Often, people do not only choose a product but the business behind it too.
Display satisfied client testimonials
As we mentioned, your clients should be one of your primary sources of inspiration. Why not use their testimonials directly on your social media pages? Whether you offer products or services, this could convince potential clients. Here is another example. Let us say that you own a restaurant. Why not create a unique hashtag and encourage your clients to share their pictures? You could then decide to share the best images on social media.
Create entertaining videos
People often use social media to entertain themselves. Consequently, it is not necessary to consistently create high-quality or informative content. The most popular and viral contents are mainly playful. For example, you could present a funny situation experienced by your business or a quick joke. You could then share it as an Instagram Reel or a TikTok video.
Think about useful infographics
If you have relevant tips to share, why publish them as an infographic? This type of content can be shared easily on social networks, especially on Pinterest and Facebook. Regarding Instagram, you could create carousels. Remember that the more a tip is useful and relevant, the more you increase your chances that it will be liked and shared.
Present your clients or collaborators
Another content idea you could try is to present your clients or collaborators. Besides showing that your products and services are used, your client or collaborator will feel privileged to be presented. Regarding WebSelf, we like to share our clients' websites and online stores. We also have an example page made of our clients' creations.
Use a surprising statistic
We know that to stand out on social networks, we must create engaging and catchy content. Why not use surprising statistics related to your community or business occasionally? It can be as simple as telling which of your online store products are the most popular or topics that interest your community. For example, we could tell how many websites are created daily or unveil which site templates are the most popular.
Show your values
Finally, businesses are more and more requested to have ethical behaviors. Consequently, we recommend taking the take to tell and present your values directly on social media. It could give a more human and authentic touch to your business. For example, our partner Momenteo, an invoicing tool, planted a tree every time 100 invoices were sent. This business also takes the time to inform its community about where the trees were planted and their impact.
In conclusion, it is normal that you do not know what to publish on social media occasionally; however, we hope you now have some new ideas. Try different types of content and keep the ones that work best for your community. To learn more about this topic, feel free to look at our community manager’s tips! Good luck!