Is it still relevant to write blog articles?
Before we start, let us take a moment to answer this question: is it still relevant to write blog articles? Nowadays, more and more content seems to be generated by artificial intelligence; is it still worth it to take the time to write quality articles?
The amount of content available on the Internet is indeed increasing exponentially because of AI. Although it may be more challenging to stand out and get the same results as before, a good blog article remains a way to increase your credibility and show your know-how. You need to aim for quality rather than quantity to stand out.
5 Ways to make a blog article more engaging
A good blog article is different from the essays you had to write at school, and it is different from copywriting, too. Let us say it is a way to answer your readers' questions and share your knowledge.
It is possible that you do not have the soul of a writer. No worries; we found five ways to make a blog post more interesting. These tips can be used whether you plan to write a 500- or 2000-word text.
Work on your title
As we have mentioned in many blog articles, your text's title remains one of the most essential elements. Indeed, it is by reading the title that your potential readers will decide whether to continue reading. Besides needing to be relevant, you must ensure that your title is not too short or too long. It must also represent the rest of the text well.
Your title should also include your most important keywords. On another topic, there are different ways to make your title more attractive. You can ask a question, use a surprising fact or a number, and employ emotions to engage with your readers.
Consider using subtitles
Readers may find reading a long block of text intimidating, especially on the Internet. Consider using subtitles in addition to your main title to ease the task and help readers find what they are looking for. Subtitles can also help you structure your thoughts during the writing process.
As for the main title, remember to use relevant keywords and teasers. There are also different types of subtitles. For example, a text will have one H1 title and H2 and H3 subtitles. Subtitles help you tell what the main points are and the secondary ones.
Write shorter paragraphs
Similarly, if you want to make your blog article more engaging, think about writing shorter paragraphs. More brief paragraphs will be easier to read and more attractive visually. Gather one main idea per paragraph.
However, we noticed that some bloggers use this too much sometimes. Indeed, they create paragraphs using only one or two sentences. This strategy can be used on social media, but it is less effective for blog articles. It should not be exaggerated; the final result could look empty with all the spaces.
Answer questions
Whatever your blog's main topic, your goal is likely to be helpful. One way to achieve this is to answer your clientele's many questions. Targeting their worries and using the right keywords will increase your chances of appearing in the first search results.
But how can we manage to reach this goal? First, you need to target a specific audience. The more you know them and understand their needs, the easier it will be to write engaging content. Second, we recommend doing strategic monitoring regularly. For example, you could follow groups on social media where people share their interests and questions. It is a priceless source of information.
Add visuals
Finally, the last point we want to discuss is visuals. You can use various types of images, such as illustrations, photos, graphics, or infographics, to make your blog post more vibrant. It is not unusual to see some blogs use small GIF videos, too.
Nonetheless, we need to warn you about visuals. Please note that the more you use them, the longer your blog's loading time will be, which could harm your SEO. Thus, before you add an image to your blog, ask yourself if it is relevant and add something to the text. Also, remember to compress them to reduce the weight of your web page.
In conclusion, there is a strong chance that blog articles will continue to be read for a while; however, to stand out, you cannot rely on banal texts; your blog article must be engaging. Remember to work on your title and subtitles, write short and relevant paragraphs, answer your clientele's questions, and use visuals.
And if you have the blank page syndrome, let us give you a few tips on how to find ideas for your next articles. Good luck!