Why do we need to pay special attention to the homepage?
Before we start, it is essential to remind you why a website homepage is important and needs special attention. First, it is often the first place seen by your visitors. From this page, they will decide if they want to stay or leave your site and if the content seems credible. You only have a few seconds to convince them to stay; therefore, you must ensure everything is complete and perfect.
Next, the homepage can be used as a summary of your entire website. Besides helping the navigation, it allows people to learn more about what is offered or the site's general theme. This way, the visitors will see if they are at the right place and discover the other pages if needed.
Example of a website homepage structure
Of course, there are different ways to make a homepage. It all depends on the wanted style or primary goal of your website. After all, we created an example of a structure that works for a homepage to help you. Our suggestions can surely help you and give you a few ideas.
The header
The header should be at the top of your website's homepage. This part can comprise elements like your logo, business name, website pages, call-to-action buttons, social media badges, etc.
Unlike a landing page that only has one goal, a website homepage should have a header. It will help the visitors discover the other pages. We should also go back to the homepage by clicking on the logo.
The first section
The first section of your homepage is likely the most important. It is the first glance that people will have when they arrive on your site without having to scroll. But what should you add there?
As mentioned, many options exist, but we suggest proceeding with a high-quality representative picture, a title, and a small text. If needed, the image can be used as the background, but you must ensure that all texts remain easy to read.
Regarding the title, you can use your business name, a slogan, or a short catchphrase. Be concise. Under, you can use a small description using one of two sentences to explain what it is about.
Here is an example. Let us say you want to create a website for a family farm. The first section could then consist of a picture of your farm or products in the background. The title could be The York Family Farm, and the descriptive text could be The Best Organic Products in all Nova Scotia. Also, if relevant, you could add a call-to-action button below the text and title.
The second section
Now, what about the second section? Why not benefit from this opportunity to present yourself? Add a picture of you or your team and explain who you are, your history, and your values. It can help humanize your website and make it more credible and authentic. You do not need to write a long text; keep some content for your About Us page. Also, you can use another background color to separate the first two sections.
If we continue with the same example, we could add a title like Who We Are or Making organic food since 1993, and a few sentences paragraph about the story of the business.
The third section
For the third section, we strongly recommend presenting what you offer. You should have a dedicated section on your homepage, whether it is a product or service. However, only use a summary. Keep detailed information like the materials, options, and prices on another page. Adding buttons to invite visitors to learn more about your goods to get a good bounce rate could also be relevant.
Regarding our family farm example, this section could be used to present all the available products.
Please note that you can add as many sections as you want. For example, you could add a place where you display customer testimonials or a section with frequently asked questions. Ask yourself what your customers need and will be looking for when they visit your website.
The footer
Finally, let us finish with the homepage footer. As is the case with the header, the footer is there to help the browsing experience and give some information. You can display your logo again, and add your complete address or different ways to contact you. Some will also add links to all other pages of their websites, a map, buttons, or social media badges. It is also the perfect place to invite people to follow you by subscribing to your newsletter.
Moreover, if you are a business, remember to add a place for the legal notices and terms and conditions.
In conclusion, we hope that this structure example will help you create an efficient and great-looking website homepage. Start by making the header, and welcome your visitors with a representative picture. Then, briefly explain who you are and what you offer. Finish everything with a complete footer where we can find your physical address and contact information.
If you want to learn more about this topic, we invite you to discover the mistakes to avoid when creating a homepage. Good luck!