Is it still necessary to have business cards?
Let us proceed with the heart of this topic: Are business cards still relevant in 2024, or are they an obsolete practice? Although some people can see this tool as something from another era, it remains crucial in several fields of activity. For example, a business card is often needed if you like to attend networking events or work in a more traditional domain, such as law or finance.
Moreover, nowadays, choosing the usual white card is unnecessary. Many other interesting options can help you stand out and prevent your business card from ending in the trash.
What must I think about when creating my business cards?
If you have just started as an entrepreneur, it is possible that you do not know where to start regarding the creation of your business cards. Several online tools exist, and many experts can help; however, let us give you a list of the most important things to remember.
What should we find on business cards?
Let us start with the following: What should we find on a business card? What are the most important elements? Of course, it all depends on your needs, but you should generally consider the following elements. Do not hesitate to check templates if you are looking for some inspiration.
Your name and title
Whether you are the CEO of a big company or a freelancer, the first thing we should see on a business card is your name and title. Do not hesitate to use a bigger font size since it is the most important component. You can also add the name of your business if it is relevant.
Your contact information
Next, there is the contact information. What is the main goal of a business card? It is likely to give all the necessary information to help a potential customer communicate with you quickly. Therefore, consider adding everything relevant: phone number, fax number, physical address, email address, website, social media badges, etc. Since the available space on a business card is limited, only keep the most important ones.
Your logo and brand identity
Do you know what brand consistency is? It is the action of always using the same visual elements everywhere so we can recognize and associate them with your business. Besides helping your professional credibility, it can help you create a coherent visual universe. Using the primary components of your brand image directly on your professional cards is essential. Besides your logo, think about using the same typography, color palettes, and general style. Your business cards should look like your website.
The quantity you need
On another topic, whether it is because of the cost or your ecological concern, you should take the time to calculate the quantity of business cards you need. Some printers can offer attractive rates when you order more cards, but do you need them? Are you participating in several activities, or do you need to meet customers regularly? You could print a lower quantity and order again when necessary if the answer is no.
Moreover, one of the dangers of ordering hundreds of cards is that the business world changes quickly. Whether it is your title, address, or place of business, it would be a shame to do it all again because of a mistake or a status change.
The type of paper and format
You also need to consider various factors like the type of paper and the format. A business card should represent your values and professionalism. Do you want to use a more conventional format or something different to catch people’s attention? Note that there are many options available when it comes to printing.
For example, why not work with recycled or seeded paper if you want to promote your environmentally friendly nature? On the other hand, if you offer luxurious products, you should ensure great paper quality.
What are the alternatives to business cards?
If you do not have the necessary budget to get business cards or do not want to use them, know that there are some interesting alternatives.
First, you can create only one card and add a QR code. People can then scan everything and access all the contact information they need on their smartphones. Many mobile apps also can help you during your networking events.
Second, you can use your LinkedIn account. Did you know that you have the option to connect with others directly with this social network? On your phone, open the mobile app and close to the search bar you will see an option to generate your own code. People will only have to scan your code to be added to your contacts.
Do you want to learn more about this social network? Find out 9 mistakes to avoid on LinkedIn.
In conclusion, for most liberal fields, business cards remain relevant. You must ensure this tool represents you well and can be used intelligently. Besides considering the quantity, display all the helpful information to help people contact you easily.
If you are looking for a logo and a business card, do not hesitate to check out our partner, FreeLogoDesign,that can help you create both!