What is passive income?
Let us start with the basics: What is a passive income, exactly? Unlike active revenue, which requires continuous effort, a passive income is a way to make money that, once implemented, only requires a few efforts from you. It is an interesting way to diversify and increase your business revenues if you already have an online presence.
4 Passive income ideas when you have a website
Is the idea of diversifying your sources of income interesting to you? Let us present four relevant and easy-to-use passive income ideas when you already have a website.
Use advertising
The first passive income idea we want to discuss is advertising. Whether it is when you spend some time on social media or want to watch a YouTube video, there are ads everywhere.
Before you reply that it does not interest you or that you are scared it will harm the user experience, please note that there are different ways to proceed to ensure it remains pleasant. First, you can sell media space to brands directly on your website or online store. We recommend choosing businesses complementary to yours or that could interest your visitors. For example, you could display ads related to hotels and travel agencies if you have a travel blog. The more relevant you are, the more everyone will get good results.
Otherwise, you can always use a tool like Google Adsense to generate ads directly on your website.
Consider affiliate marketing
Similarly, affiliate marketing could also be a passive income to consider if you have a website. For those unfamiliar with it, it is a more and more popular marketing strategy that involves receiving a commission when you promote a business and there is a sale.
Let us say you recommend a product or place in a blog article and add a unique link to the text. If a reader is interested, clicks on it, and makes a purchase, you will receive an amount of money in exchange. It is also possible to do affiliate marketing on social media. It is a strategy used by many influencers.
Sell digital products
Are you already selling products on your online store? If so, have you ever considered selling digital products? Their great advantage is that the files will be sent automatically; you do not have to do anything.
But what could you offer? There are many options. You are the best person to know what would be relevant for your target audience. For example, some will sell an e-book on a specific topic, while others could offer downloadable tools like memory aids, fill-out sheets, or educational activities. For example, one of our clients has sold digital sewing patterns that can be downloaded and printed at home.
Is it possible to sell digital products with WebSelf? Absolutely! When creating a new product to add to your online store, you only need to click on the digital product option and add the file you want people to receive and download.
Offer an online course
Finally, online courses are the fourth passive income to consider if you have a website. Indeed, more and more professionals and businesses are providing online courses related to their expertise. Besides being a way to meet your clients’ needs, it can help prove that you know a topic well.
Nonetheless, please note that in order to have a successful online course, you need to create quality content. One hour of video can take many hours of work. Start by writing a course plan, then film your videos. Use examples, build chapters, prepare exercises, and think about the promotion. Hopefully, many online tools can help you with this.
What type of online course can you offer? Why not ask your community directly? For example, if you are a social media manager, you could provide an online course on content creation. On the contrary, if you are a sports coach, you could prepare specialized training courses with specific themes. Do not hesitate to do market research on this!
In conclusion, there are many ways to make money with a website, blog, or online store, and passive income is one of them. Although it may require a lot of work initially, once it is online, you will only have to reap the fruits of your labor. Whether you choose to display ads, do affiliate marketing, sell digital products, or offer an online course, there remain interesting ways to diversify your business revenues.
If you decide to offer a digital tool or an online course, do you have an idea of its value? If not, find out our best tips on determining your selling prices wisely!