An online presence is…
You likely have heard the saying that you should not put all your eggs in one basket. It is the same thing with your online presence. Since several platforms and tools are available to meet various needs, WebSelf listed 8 places where you can be present online.
Of course, it is not mandatory to be everywhere; it is mostly suggestions.
Your website
Most of the time, your website remains the basis or at least one of the most important elements of your online presence. It is also where you can gather all about your business or project. People will also visit this place if they need more information. Consequently, you must pay special attention to your website and make it the starting point of your campaigns.
Your social media
When we think about the web, it is difficult to ignore the presence of social networks in today’s world. Whether you use Facebook, Instagram, LinkedIn, or TikTok daily, you probably already know the importance of using social media. Here is a tip: before you start creating content everywhere, take a moment to ask yourself what the social media platforms used by your target audience are. Start with one or two social media and then monitor the results.
Your position in search results
Do you know what the most visited website is? It is Google. Search engines remain one of their website's most important traffic sources for many businesses. It is then vital to be present on Google search results. To achieve it, you need to work on your SEO. Indeed, search engines index websites according to their relevancy. The more you will be high in the results, the more you will have the opportunity to have visitors and sales.
Your Google My Business Profile
Among the free interesting tools related to your online presence, there is your Google My Business profile. It is a profile that appears directly on search engines and where we find several relevant pieces of information about your business: your contact info, photos, reviews, open hours… If you own a company with a physical location, we strongly recommend you take the time to create and complete your Google My Business profile.
Your ads
Whether on social media or search engines, the internet is full of ads. If it is relevant to your business, it could be interesting to use advertising campaigns to increase your notoriety, traffic to your website, or sales. Moreover, there are ads for every taste and medium. You can create an ad video for YouTube or pay to appear at the top of search results with Google Ads.
Review websites
If you are looking for the perfect hotel for your holidays or your next car, there are strong chances that you will look at reviews and testimonials to make sure you are making the right decision. Consequently, whether you offer services or products, ensure to be active on review websites and take the time to display clients' testimonials directly on your site. For example, if you own a small bed and breakfast or provide an activity related to tourism, it could be relevant to be present on websites like TripAdvisor.
Your emails
Now, we will talk about emails and newsletters. First, when you contact a potential partner or client, it remains an action related to your online presence. Consider using an email signature where you can add links to your social media and website. Ensure that your texts are mistakes-free to leave a great first impression. In addition, if you have a business, using newsletters to communicate with your clientele could be relevant.
Training courses
Finally, why not offer webinars and training courses? It can be a way to build your professional notoriety and show your expertise. Whether managing finances better or learning to create a website, you can create tutorial videos or complete training courses. Also, you can offer your webinars and tutorials to relevant groups linked to your target audience. There are now several possibilities and tools to help you with that.
The importance of brand consistency
Our last point: whatever your choices regarding your online presence, you should always ensure brand consistency. In other words, it means always using the same brand elements so we can easily associate them with your business. It includes your logo, color palette, typography, and your brand's general style and tone.
In conclusion, it requires a lot of time to manage an online presence; however, since most humans use the internet, it remains an essential tool to increase the notoriety of your business. As we mentioned before, it is not necessary to be active everywhere. Only choose the most relevant platforms and tools and then create professional content. Do not hesitate to look at WebSelf’s blog for articles about managing your online presence. We wish you the best of luck!