1- Not Taking the Time to Complete Your Profile
Your profile is the basis of your Pinterest account. So, it is important to take the time to complete this page, it will only take a few minutes! Start by adding your logo, name and a link to your website, then write a small description about yourself or your website. Doing this gives you credibility as a user on this platform.
2- Using Pinterest as Facebook
Pinterest is not Facebook. It's not Instagram either. This platform is more like Google, which is a search engine, than a social media site. As you may have noticed, there is not much interaction between members except for the recording of pins or interesting boards. So, it's important to keep this in mind when creating your pins. Post content that will be searched by users.
3- Not Using Pinterest to Promote Your Blog
If you have a blog, have you ever thought about using Pinterest to promote your articles? You probably already use Facebook or Instagram to share your texts, but did you know that Pinterest currently has one of the highest click-through rates leading to a site? First, write your texts and choose the ones that will most likely be of the most interest to people. Then create a nice montage, then create a pin where you can find a link to your article. It is as simple as that! Also, don't hesitate to create different pins for an article by trying different styles.
4- Not Filling out the Description of Your Pins
Speaking of pins, it is important to take the time to write a description for each image you post on Pinterest. This site works like Google. Keywords are what make it possible to index and find your pins. Be sure to include a description that is both relevant to the subject of your pin and that will engage your readers.
5- Not Adding a Destination Link
As mentioned above, Pinterest can quickly become a reference for your website, and you can bring visitors to it if you do it right. So, it's important to add a link to your article every time you post a pin. People who wish to read more about the subject you pinned will be able to access the full article.
6- Using Poor Quality Images
Images are the basis of Pinterest. It is therefore imperative to create quality pins if you want to attract people's attention and stand out. Specifically, you need to make sure your pins have the right resolution, format and any text can be easily read. If you don't know how to create montages for Pinterest, you can use Canva to do that. For your information, the format that Canva suggests for Pinterest is 735 x 1102 pixels.
7- Not Using It as a Source of Inspiration
Are you facing blank page syndrome? Do you work in an artistic field? Pinterest can be helpful in giving you the inspiration for your creative projects–whether it's for decoration or branding. Start with researching, then grouping interesting pins into well-identified boards. You'll see, after a while you won't be able to live without it!
8- Not Using a Professional Account
Did you know that Pinterest offers a professional account for free? In addition to keeping your personal account separate (where you have boards on the best recipes to try or how you want to decorate your living room), the professional account is for publishing content about your website or your business. With this type of account, you will have access to the stats on your pins: the data on the impressions of your pins and on your audience and their commitment.
9- Not Publishing Frequently
Unfortunately, posting once in a while won’t make you a Pinterest star. Some influencers even claim that you should publish about thirty times a day! Before you panic or give up, tell yourself that you have to start somewhere before reaching thousands of views a day. Here's what we offer: start by creating a pin for each of your items, then create pin variations for your most popular items. You'll be able to see which ones are the most popular and you'll be inspired by them for your next creation.
10- Only Pinning Your Content
It can be difficult to always create new content. That's why you can pin pins related to your themes on a board. In addition to creating boards that are more relevant to users, this will increase your credibility and usefulness. At first, it is suggested that you pin more content from others. For example, if you have a publication on what to visit in France, you could add pins on tourist attractions in some French cities or tips for travelers. Be helpful, be relevant!
In conclusion, we are certain of the potential that Pinterest has for your website and business. Which means it would be a shame not to use it. Start by creating your account, complete it, and then create beautiful montages. Then fill out the description and analyze your results. Then, if you want to read more about how to manage your social media, take a look at our article on 9 mistakes to avoid on LinkedIn. Have fun creating!