17 Free Web Marketing Tools You Should Use

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There are often fees related to starting a new project. Whether it is starting a business, a culinary blog, or an online shop to sell your creations, you may have limited resources. This is why we found you 17 free tools for your web marketing to help you get visibility from the start of this new adventure!

Creative Tools

Many free tools that can help you create what you need for your web marketing. Here are our suggestions.


Canva is a graphic design software that can surely help you with your web marketing. Indeed, you can create simple designs that can be used for your social media (posts, covers), flyers, or posters. They provide different templates and elements that are free to help you create everything you would need.


If you need a logo for your website, social media accounts, or business cards, take a look at FreeLogoDesign. This software allows you to create a free logo easily. Indeed, they offer a free logo in a PNG 200x200 format. It can be used for an e-mail signature, a website header or a favicon, for example. And if you need your logo in high-resolution files later, you can always buy vector files. It is then an interesting option when you start a project!

Free Image Banks

You might need many pictures or photographs when you create a website. Since you may not have the money for a photographer, it is possible to find and use free image banks for more generic needs. These are often photographs of good quality that are used a lot on the web. We suggest you take a look at image banks like Pexels and Unsplash.

The Google Suite

Google and all its applications are powerful allies (that are often free) regarding web marketing. Let’s take a close look at two Google apps that you should use when starting a project.

Google My Business

When you search for something on Google, there is often a box located next to the results with the information of a business. It is a service called Google My Business. If you provide services or have a physical store or office, it would be very relevant to have this box about your business. Your customers will have access to all basic information like your address, phone number, website address, and even recommendations. You should consider applying, it is free!

Google Analytics

Google Analytics is probably one of Google’s most used web marketing tools. Once it is linked to your website, it allows you to have access to many interesting statistics on your visitors and your webpages. If you are not familiar with it, we invite you to read our series of articles on how to use Google Analytics. You will also learn more about how to link this tool to your WebSelf website.

Manage Social Media

We all know that social media can help you have an online presence and build a community. We recommend you to analyze which social media platforms are relevant to your business and to create great content. Most social media are free; they are web marketing tools that must not be neglected since they can bring you many benefits.

Social Management Platforms

Many social media platforms that allow you to manage all your accounts at one same place. Most of them, like Later, Buffer, and Hootsuite, provide a free trial or plan. You can save a lot of time by using these tools to post on Facebook, Instagram, or Twitter.

Optimize Your Texts

Whether it is for a blog article or your website, it is crucial to choose the right words in order to be both relevant and well-indexed on search engines. Here are our suggestions for tools that can help you optimize your texts.

Keywords Checkers

We know three free online tools that can help you find the right keywords for your website. First, there is Neil Patel’s Ubersuggest. (Important to mention that Neil Patel is an expert about web marketing and SEO). When you enter a keyword or your domain name, you can access many interesting indicators like the search volume and even suggestions of related keywords. Second, there is Keyword Tool. Enter a keyword and a language to have access to many similar keywords that are used on search engines. It can surely help you find the perfect title for a blog article. Instead of using a general keyword like ‘’English courses’’, you could use variants like ‘’easy English courses’’, ‘’English courses for beginners’’, or ‘’online English courses’’. Finally, you can verify if your keywords are used efficiently on your website with Text Optimizer. 

Send a Newsletter

There are many ways to communicate with your community; newsletters are one of the most used web marketing tools. Who provides a free plan or trial?

E-mail Marketing Platforms

There are so many platforms for newsletters. Some of them do provide a free plan with some restrictions. To name a few, there is Sendinblue, Mailjet, Mailchimp and Benchmark Email. Start by trying some of them and see which one answers your needs the most. Do not forget to use attractive visuals and impeccable texts to have good results.

Create a Website

Your website should be the basis of your web marketing. It is the place that gathers together all the important information about you or your business. You must consider a website to be an essential tool if you want to be successful on the web.


Last, but not least: WebSelf. It is a website editor that is very easy to use. It is a useful tool if you need to create your first website for your business. Besides offering many plans, WebSelf allows you to publish a free website of 5 pages with a webself.net subdomain. There is no time limit. To know more about our free plan, do not hesitate to read our article on how to create a free website with WebSelf.   


In conclusion, we hope that these free web marketing tools will be useful and will allow you to increase your sales and visibility. If you want to work with Facebook and Instagram a lot, take a look at our list of tools that can help you manage your social media effectively