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SEO and Blogs: How Does It Work?

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Ah SEO! This is certainly something important when creating a website. But is it relevant to a blog? Our answer: definitely! Adding a blog to your website can help you look good to search engines. So here are some tips to create articles that will be loved by your community and Google!

The importance of a blog for SEO of your website

We have stated that adding a blog to a website or online store could be an advantage for SEO in general. How? First, it's about additional content. When you add blog posts, you increase the number of words on your site and of keywords. The more search engines find the same words on your site, the more they categorize them as important words. Which means, they're going to include them when indexing. These articles become other gateways to your website and can increase the number of visitors.

Next, Google likes websites with content that is regularly updated. When you add an article to your blog, you add new content. This is also taken into account when indexing.

What to think of when writing your articles

When you created your site, you thought of a certain structure. It's the same for your blog posts. To increase the chances that it will be well referenced and that people will be brought to the blog, here are the key elements to be successful.

Title

The title is quite often the first thing your people see on your blog. So you need to make sure you have catchy headlines so they want to read the rest of the article. A title should not be too long or too short and should sum up the text. Use a statistic, an unusual fact, the senses, or emotions to attract attention.

Note that your title will be automatically turned into a search engine title tag.

Keywords

As we mentioned earlier, keywords are essential for SEO of your website as well as your blog posts. You should therefore include in your blog articles important keywords of your website as well as those associated with the subject of your article. You also need to include them naturally in the text. If your reader can tell that you're only putting in keywords to please Google, it will hurt the overall customer experience.

If necessary, you can search keywords used for your article with tools like Google Trends or Ubersuggest.

Links

Now let's talk about the links. First, make sure that the URL of your article is related to the text or title. The URL often tells search engines what this page is about. Make sure everything is relevant and relatively short.

Then, two important elements of your blog's SEO are the bounce rate and the time spent on the site. The bounce rate is simply the percentage of people who come across your website and leave immediately without doing anything significant. This often tells search engines that you haven't met those visitors' needs. In this instance, the more time a person spends on your site, the more it indicates the site has relevant content. Therefore, you need to make sure that a visitor stays on your blog by offering interesting content.

One way to do this is to offer other articles via links through the text. For example, if you're writing about the latest design trends, you could add a link to an article about current color trends. The importance here is to be relevant and encourage your visitors to discover other sections or articles of your blog. To add a link to a text, in the text editor, click on the channel icon.

Relevant text

Finally, one of the most important points of your article is of course the text. It should be relevant and answer any questions your potential visitors might have. To understand what your audience or community thinks is important or their concerns, don't hesitate to check on social media. It is important not to use text that is in other articles or on other sections of your blog – this will harm your SEO. Each of your articles should be unique and without spelling errors.

Complete the SEO section in your articles

When you post an article in the WebSelf editor, there is a section on the right where you can add different important elements for referencing your blog. First, there are the tags. You can indicate the important keywords in your article. Then, at the bottom, under the Advanced section, you can check and edit the URL of your article – it must be related to the title of the article. Finally, you can add a meta description to your article. A meta description is the description found on search engines when your website is displayed among search results. It should be a maximum of 250 characters, and it should include the relevant keywords of the article and your blog in general.

In conclusion, a blog can certainly help you get more visitors to your site. To do this, write an article that will attract attention, insert relevant keywords through the text, consider adding links to invite your visitors to read other articles, and write an interesting article. After publishing your first few articles, how do you promote your blog? Our advice: share your best articles on social media and talk about them to those around you!