A Website or Facebook Page, Which Is Best?

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On the web, there are many tools that are there to help you advertise your business. When someone wants to have a presence on the web, many wonder if having a Facebook page is enough. Should they bet on a website instead? Let's take a closer look at the advantages and disadvantages of websites and Facebook pages. In short, these two tools are mostly complementary and meet different needs.

What is a Facebook page for?

 Let's start with the Facebook page. On this social media giant, it is possible to create a professional page to present your company. This is done quickly. With a few clicks, you will have a page where you can add your logo, a cover photo, information, and publications. People who like your page will then have access to your content created specifically for them. Note that Facebook is still one of the most important social media platforms in the world today.

 Since it's free, some people think that having a Facebook page is enough for web presence.

 The pros and cons of having a Facebook page

 The main advantages of having a professional Facebook page:

  • it is free.

  • it is easy to create.

  • allows you to easily communicate with your established community.

There are also drawbacks to having only a Facebook page for your online presence. The drawbacks:

  • It can be hard for search engines to find your page.

  • Organic reach continually declines.

  • Personalization of your page is limited.

  • It takes time to create new content on a daily basis.

Also, let's consider an example. You are looking for an accountant for your business. Who are you going to go with? An accountant with only a Facebook page or one who has a complete website? Often, when a person is only present on social media, it can send a message of a lack of credibility or professionalism.

What is a website for?

Now let's talk about websites. A site is a bit like the place of the web that is yours. Nowadays, the creation of a site is within reach of almost everyone, unlike a few years ago when this area was reserved for programmers. That's why we now have millions of sites, and most companies have one. You can work with an agency, a freelancer or even create it yourself. The peculiarity of websites is that this is the basis of your online presence. You can also add all the content you want.

The pros and cons of having a website

 There are several important advantages when you have your own website. Among the best known are:

  • There is a lot of flexibility when creating.

  • There is opportunity to be indexed by search engines.

  • It gives credibility to your business.

  • It is the basis of your online presence.

But there are also some disadvantages to owning a website that you need to know and take into consideration:

  • It can be difficult to get traffic to your site in a competitive field

  • Creation takes a while

  • You may have to pay a certain amount per year for your site to be online

If you want to have a website but don't know where to start, why not try WebSelf? You can even create a 5-page website for free. So, you can see if you want to start creating your website or leave it to others. We give you access to all the features you need to get started: easy-to-use editor, SEO tools and our blog posts to help you create a credible and professional-looking site.

Our conclusion

But in the end, what's best? A website or Facebook page? Here's our answer: both! What for? Quite simply because they are two tools that meet different needs.

To begin with, as mentioned above, a website is the basis of your online presence. This is where search engines will find the most content and information about your business. This is also where you can display your products, services, team, etc. You can have a blog where you can add articles related to your business to gain credibility. It will also be possible to sell directly online and have badges to discover your social media pages. In short, although it is more complicated to create a site, it is a much more complete tool, but above all customizable.

Your Facebook page is there to inform and entertain your community. You can add more ephemeral or playful content than what you might find on your website. It also gives a more human touch to your business. Also take into consideration, if you have a business but your Facebook page doesn't have recent content, then your potential customers might think you're out of business. It is therefore important to have a website, but also active social media pages with daily updates.

In short, no longer choose between a professional Facebook page and a website. Choose both! These two web tools will bring a lot to your business. And if you don't know what to post on your social media, check out our community manager's tips!